Saturday, June 30, 2007

AuctionAds Wins eBay Star Developer Award

MediaWhiz Division AuctionAds Wins eBay Star Developer Award for ''Most Innovative Application-Buyer'' eBay Developers Conference

 June 21, 2007 - NEW YORK--(BUSINESS WIRE)--AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for "Most Innovative Application-Buyer" at the sixth annual eBay Developers Conference. AuctionAds (www.auctionads.com) enables users to monetize their website by displaying live eBay auctions next to their related copy.

"We are honored to accept this prestigious award, which recognizes that AuctionAds is a successful tool for leveraging the lucrative eBay affiliate system, in a way that is easy for publishers to use," stated AuctionAds CTO David Dellanave.

"The eBay Star Developers Awards recognize developers for their innovation and commitment to the eBay platform," said Max Mancini, senior director of disruptive innovation at eBay. "AuctionAds was awarded for its efficiency using innovative caching techniques, allowing it to serve up 30 million impressions a month with only 200,000 API calls, an impressive volume of traffic per API call."

The eBay Developers Conference in Boston brings together more than 500 third-party developers, entrepreneurs and affiliates to meet with technologists and business leaders from eBay, PayPal, ProStores, Shopping.com and Skype.

About AuctionAds

AuctionAds (www,auctionads.com), a division of MediaWhiz Holdings Inc., users to monetize their website by displaying live eBay auctions next to their related copy.

About MediaWhiz

MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 20,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at www,mediawhiz.com.
Contacts

Berns Communications Group
Joshua Greenwald / Megan Prock
212-994-4660

Thursday, June 28, 2007

iPhone And Wi-Fi TV To Drive YouTube and Others Hard

iPhoneWi-FiTV.com and Wi-FiforiPhone.com to Be the Place to Watch 24/7 Movie and Music Video Marathon on iPhone When it Launches Friday

Wi-Fi TV's Free Service Will Be Bolstered by iPhone's Ability to Detect Wi-Fi Hotspots and Flat Rate Internet Access

NEWPORT BEACH, CA -- (MARKET WIRE) -- 06/28/07 -- The URLs www.iPhoneWi-FiTV.com and www.Wi-FiforiPhone.com will take new iPhone® users directly to Wi-Fi TV Inc.'s (PINKSHEETS: WTVI) page of live content optimized for the iPhone®. To tie-in with the launch, a 24/7 multiplex style movie marathon will be presented, and the live TV stations accessible over the iPhone® will present comedy, horror, sci-fi, drama and classic movies as well as new music videos. Wi-Fi TV will also feature content from such Wi-Fi TV(TM) proprietary stations as The Manifest-Station, REI Channel 247 on real estate investments, presidential candidates and a video on how to join Wi-Fi TV's web site for PCs and TVs for free.

Wi-Fi TV Founder Live On MN1.com Today

Today at 10:45 AM Pacific time, 12:45 PM Central time and 1:45 PM Eastern time the founder of Wi-Fi TV will discuss Wi-Fi TV, the Social Internet TV(TM) platform, and the iPhone® content from Wi-Fi TV on MN1, a leading online news and investment web site. The interview can be heard live online at www.MN1.com

iPhone® Features Complement Wi-Fi TV's Live Content

The iPhone® can detect wi-fi hotspots and access them, and the iPhone® offers users a $20 per month flat rate for unlimited Internet access, according to published reports. These features will help make Wi-Fi TV's live streaming video content, which requires no download space within an iPhone®, appealing to users.

About Wi-Fi TV Inc.

Wi-Fi TV(TM) is a pioneer of TV on the Internet. Wi-Fi TV Inc. has long touted the coming convergence of TV and the Internet, and provided the first online movie in December 1995. The Wi-Fi TV website is the only place on the Internet where you can watch hundreds of TV stations and chat with others watching the same program in a live chat box directly under the viewing screen, and get breaking news for each country and category listed, and download a dialer and make free phone calls and host live video parties all on one website.

Wi-Fi TV Inc. provides Social Internet TV(TM), a new generation TV delivery platform that has a geographic sphere out-distancing any traditional cable or over-the-air TV broadcaster. Wi-Fi TV memberships are free at www.Wi-FiTV.com and include such perks as free online phone calls and free chat and free online parties.

The Company was launched in 1995 and has been publicly traded since November 1997, and has been a pioneer in the delivery of video and books over the Internet.

Press Relations

Wi-Fi TV Inc. has opened a content and technology demo room for the press in Newport Beach, California. For further information contact Colby Marceau, (949) 716-9397, info@wi-fitv.com.

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. Wi-Fi TV and Social Internet TV are trademarks of Wi-Fi TV Inc. and all rights pertaining to these names are reserved. iPhone®, iPod®, and iTunes® are registered trademarks of Apple. No relationship between Wi-Fi TV Inc. and Apple exists or is implied. This press release shall not be deemed a general solicitation.

    Contact:

    Colby Marceau
    (949) 716-9397
    Email Contact

Monday, June 25, 2007

Jupitermedia: Another Sign CAN SPAM Has Failed

Ever hear of Internet.com? Well I just got spammed by the company that is behind it, Jupitermedia Corporation. I got an email from Drew Jenkins whom I first thought was interested in discussing our joining their partner program which includes 130 sites. Well during our phone call, in which Mr. Jenkins admitted the email was unsolicited commercial email (SPAM). It turns out that to join the "Partner" program, you have to pay about $5,000 a month. Sounds like advertising or paid links, but not any kind of "partnership" as I understand the term. The list of partners they have is impressive. I wonder if the partners are aware that the company is using SPAM?

As I mentioned in my follow up message to Mr. Jenkins, if they have to use SPAM to get new "partners", it must mean that their advertising program really doesn't work very well, does it? I am just so shocked that a compay as large as Jupitermedia Corporation would permit employees to use spam in their marketing, but perhaps upper management doesn't know... yet! Here's the email I got:


-----Original Message-----
From: Drew Jenkins [djenkins@jupitermedia.com]
Sent: Monday, June 25, 2007 9:46 AM
To: djenkins@jupitermedia.com
Subject: Jupitermedia Commerce Partner Program
Importance: High


Dear Sirs:

I was on your website today and wanted to contact whoever handles your company's online marketing about the Jupitermedia Commerce Partner Program.  We are a network of 130+ B2B websites for web developers/marketers, IT professionals, etc.  Our network gets over 20 million unique monthly visitors each month. 

Please have someone call me at 203-662-2839.

Jupitermedia

Jupitermedia (NASDAQ: JUPM) is the parent company for the Internet.com, Earthweb, Graphics.com and DevX network of over 130+ Websites (www.internet.com 
).  These wholly owned and operated properties generate in excess of 350 million page views with over 20 million unique users on a monthly basis. The Web properties offer news, resources, tools and information, downloads etc, to a Business-to-Business IT Management, web developer and professional user base. You can find additional site information and site demographics by visiting http://www.internet.com/mediakit/ and you should also find our commerce Partners page helpful- http://www.jupitermedia.com/partners/

Commerce Partner Program


Our Commerce Partner program launched nine years ago, is set up to direct our user base to our partner's Web site and to encourage them to take action. We do that by offering each of our partners an exclusive "space" that is defined on an INTERNET.COMMERCE navigation bar, which can be viewed on the Commerce Partners page
http://www.jupitermedia.com/partners/. The INTERNET.COMMERCE navigation is also found throughout all the Web properties that make up the high page rank JupiterWeb network so it receives very prominent visibility. A typical program is set up to deliver 500,000 banner impressions per month, a minimum of seven million text link impressions per month for the descriptive term best indicating their exclusive offering-business model and also 75,000 skyscraper impressions.  A listing on our partner page with a company profile is also included.  An example of this would be the "domain registration" link we have for our Commerce Partnership with Domain Bank, one of our original partners dating back over nine years. These text links appear in the INTERNET.COMMERCE navigation box appearing on approximately 130+ JupiterWeb properties.

The Commerce Partnerships are  $5000 per month but can be discounted for longer terms that are prepaid. If you are interested in taking it to the next step, please call or let me know via email when you would like to start or if you have any questions. 

Best Regards,
Drew Jenkins
Director, Commerce & Licensing

Jupitermedia Corporation
23 Old Kings Highway South
Darien, CT  06820
203-662-2839 Phone
203-655-9582 Fax

Friday, June 22, 2007

Email Newsletter Builder Released

Admail.net Releases Email Builder

Admail.net announced today that Email Builder has replaced their original email creation tool, eShop. Customers can now create professional email newsletters and marketing campaigns with a simple, user-friendly interface.

(PRWEB) June 21, 2007 -- Admail.net announced today that Email Builder has replaced their original email creation tool, eShop. Customers can now create professional email newsletters and marketing campaigns with a simple, user-friendly interface.

"We've been letting our existing customers try this out for several months," said Robert Hicks, Admail.net's President. "We think it's time to let the world see what we've been working on."

Using Email Builder, customers are able to upload their own HTML code and write plain text emails, but the new template system is the feature they are most proud of. "There are about twenty templates available right now and we're creating more every week," said Thaddeus Quintin, Lead Designer. "Email Builder makes it very easy to sort and find templates."

Email Builder's new templates offer unprecedented control over the way an email looks. The new rich text formatting tool bar lets anyone familiar with a word processor design an email. Email Builder can change the font, make text bigger or smaller, bold, italicize, change colors, insert a picture and more. Advanced users can use Design Mode for control over every aspect of their email's layout, including background color.

New and upgraded features of Email Builder include:

     * Easy-to-use email Templates
     * Online Image Storage & Insertion Tool
     * Optional HTML uploads
     * Plain Text Email Setup
     * Dynamic Content Merge & Personalization
     * Virtual File Attachment for PDF files and other office documents

Email Builder is but a part of Admail.net's services. It integrates with List Builder to allow fine tuned list segregation and Accu Trak for tracking of various statistics in an email campaign. These products are built to work on their customers' time schedule; clients are able to create, test and deploy an email campaign at any hour of any day.

Admail.net offers a range of cost effective solutions for email marketing and data management. Programs start at as little as $7 a month to send 1,000 emails and include programs that cater to lists of well over one million email addresses. "Our confidence in our product lets us offer potential clients a free thirty day trial and free technical support," said Hicks.

Admail.net has been delivering emails for clients since 1995. Their expertise and understanding of the changing needs of businesses makes them the technology leader in direct marketing and data management. Their services are driven by high quality customer service and their products are designed around the needs of their customers.

For more information and a demo of Email Builder, visit http://track.admail.net/pr17.php or call 800-479-6233.

#_##

Press Contact: ROBERT HICKS
Company Name: ADMAIL.NET
Phone: 330-995-0145
Website:
www.admail.net/products/emailbuilder/

Monday, June 18, 2007

Miniature Surveillance Security Video Camera Goes Wireless

Security Goes Wireless - The Miniature MXR-5842C Camera is Now For Sale Through Surveillance Video

World's smallest 5.8GHz camera. The small and affordable MXR-5842C wireless security camera from Videocomm is ideal for covert security. Surveillance Video is proud to now offer the MXR-5842C for sale on its website, www.surveillance-video.com.

New York, New York (PRWEB) June 13, 2007 -- Surveillance Video now offers the Videocomm MXR-5842C wireless camera for sale to consumers. Measuring only 1.4" x 2.9" x 2.2", the camera is small and therefore ideal for covert applications. This is bolstered by the inclusion of a pinhole lens, which is the only part of the camera that needs to be exposed in order for a picture to be generated. Furthermore, this economical indoor camera can be battery powered.

Certified by the FCC, the MXR-5842C emits wireless transmissions at 5.8GHz so there is no conflict or interference from 2.4GHz devices, such as wireless internet routers. Real time, high resolution video signals are transmitted at an operating distance of up to 1,000 feet line of sight or up to 300 feet indoors using the fixed omnidirectional antenna. The transmitting range can be increased with the use of an optional receiver.

According to Videocomm, this "wireless 8-channel selectable camera sends video from locations normally not possible, convenient or economical. Weighing less than 85g, this camera draws under 150mA of current and is ideal for scenarios where only a battery source is available." Suggested applications include offices, warehouses, retail stores, and nurseries. It is also ideal as a nanny camera or as a floater camera (a camera that can be moved around as needed).

The MXR-5842C features a color 1/3" Sharp CCD at a resolution of 420 TV lines. It requires a minimum illumination of 1.0 Lux. The camera comes with a universal mounting bracket, an AA battery pack holder, a 12VDC power supply, and battery snap cables. It has a one year limited warranty.

For additional information and product specifications on the Videocomm MXR-5842C, or to place an order, please contact Surveillance Video at 1-800-955-5201. The camera is available for purchase immediately.

About Surveillance Video:

For over 35 years, Surveillance Video has earned the confidence of their valued customers by providing professional assistance on all of their video surveillance systems, home security cameras & security camera systems.

Contact:

Surveillance Video
1-800-955-5201
http://www.surveillance-video.com

#=##

Press Contact: Erion Kapllani
Company Name: Surveillance Video
Phone: 1-800-955-5201
Website:
http://www.surveillance-video.com

Sunday, June 17, 2007

Credit Union Offering Best ID Theft Prevention Service

LifeLock Announces Partnership With Water And Power Community Credit Union

Los Angeles Credit Union Offering Best ID Theft Prevention Service

Source: LifeLock

Jun 15, 2007 - (PRLog.Org) - TEMPE, AZ - LifeLock CEO Todd Davis has announced a partnership with Water and Power Community Credit Union (WPCU) of Los Angeles for employees and members to protect their identities. LifeLock, the leader in Identity Theft Protection, will offer significant savings to employees and members of WPCU to guarantee their good name.

"We are pleased to partner with Water and Power Community Credit Union to share the many identity theft prevention options that exist, including preventative services provided by LifeLock," said Davis. "Water and Power Community Credit Union is our first partnership with a major credit union and we are thrilled to be able to help them bring this issue into the spotlight while also providing an affordable prevention tool."

Employees and members of WPCU will have peace of mind knowing that LifeLock is working on their behalf, protecting their identities from thieves. As the leader in Identity Theft Prevention, LifeLock enables "locks" by setting and automatically renewing fraud alerts with the major credit bureaus, removing member names from pre-approved credit card offers and junk mail lists and guaranteeing the service with their industry-exclusive $1 Million Guarantee.

In February, the Federal Trade Commission released its annual report highlighting that for the seventh consecutive year, identity theft tops the list of consumer complaints. The Los Angeles metropolitan area registered nearly 17,000 complaints with the FTC for identity theft in 2006, up more than 1,000 from 2005. More than 48,000 complaints have been filed with the FTC in the Los Angeles area since January 2004. In 2006 alone, identity theft cost Americans $1.1 billion dollars, the highest amount ever.

"We understand the threat that identity theft poses to our employees and our members and we needed to find the best way to protect them," said Carl E. Stewart, President and CEO of WPCU. "LifeLock is so confident in their services that the CEO publicly gives out his personal Social Security number. That is the type of security that is most logical to protect our members."

Employees or members of WPCU interested in signing up for LifeLock's discounted service can visit www.wpcu.org today.

About LifeLock
LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a million-dollar guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Kleiner Perkins Caufield and Byers as well as Bessemer Venture Partners.

About Water and Power Community Credit Union
Water and Power Community Credit Union was formed in 1936 by employees of the Department of Water and Power. WPCCU has helped members send their kids to college, save for retirement, a vehicle or a home. The credit union was the place where countless DWP employees turned to solve life's financial challenges.

Thursday, June 14, 2007

Botnet Cyber Crime Has Million Of Potential Victims

Over 1 Million Potential Victims of Botnet Cyber Crime

On June 13, 2007 the Department of Justice and FBI announced the results of an ongoing cyber crime initiative to disrupt and dismantle "botherders" and elevate the public's cyber security awareness of botnets. OPERATION BOT ROAST is a national initiative and ongoing investigations have identified over 1 million victim computer IP addresses. The FBI is working with our industry partners, including the CERT Coordination Center at Carnegie Mellon University, to notify the victim owners of the computers. Through this process the FBI may uncover additional incidents in which botnets have been used to facilitate other criminal activity.

A botnet is a collection of compromised computers under the remote command and control of a criminal "botherder." Most owners of the compromised computers are unknowing and unwitting victims. They have unintentionally allowed unauthorized access and use of their computers as a vehicle to facilitate other crimes, such as identity theft, denial of service attacks, phishing, click fraud, and the mass distribution of spam and spyware. Because of their widely distributed capabilities, botnets are a growing threat to national security, the national information infrastructure, and the economy.

"The majority of victims are not even aware that their computer has been compromised or their personal information exploited," said FBI Assistant Director for the Cyber Division James Finch. "An attacker gains control by infecting the computer with a virus or other malicious code and the computer continues to operate normally. Citizens can protect themselves from botnets and the associated schemes by practicing strong computer security habits to reduce the risk that your computer will be compromised."

The FBI also wants to thank our industry partners, such as the Microsoft Corporation and the Botnet Task Force, in referring criminal botnet activity to law enforcement.

Cyber security tips include updating anti-virus software, installing a firewall, using strong passwords, practicing good email and web security practices. Although this will not necessarily identify or remove a botnet currently on the system, this can help to prevent future botnet attacks. More information on botnets and tips for cyber crime prevention can be found online at www.fbi.gov.

The FBI will not contact you online and request your personal information so be wary of fraud schemes that request this type of information, especially via unsolicited emails. To report fraudulent activity or financial scams, contact the nearest FBI office or police department, and file a complaint online with the Internet Crime Complaint Center, www.ic3.gov.

To date, the following subjects have been charged or arrested in this operation with computer fraud and abuse in violation of Title 18 USC 1030, including:

    * James C. Brewer of Arlington, Texas, is alleged to have operated a botnet that infected Chicago area hospitals. This botnet infected tens of thousands of computers worldwide. (FBI Chicago);

    * Jason Michael Downey of Covington, Kentucky, is charged with an Information with using botnets to send a high volume of traffic to intended recipients to cause damage by impairing the availability of such systems. (FBI Detroit); and

    * Robert Alan Soloway of Seattle, Washington, is alleged to have used a large botnet network and spammed tens of millions of unsolicited email messages to advertise his website from which he offered services and products. (FBI Seattle)

The FBI will continue to aggressively investigate individuals that conduct cyber criminal acts.

    Washington D.C.
    FBI National Press Office
    (202) 324-3691

Wednesday, June 13, 2007

Free Service to Reduce Spam and Guard Privacy

Contactify Launches Free Service to Reduce Spam and Guard Privacy

A simple and free service, Contactify creates a unique link to a personal contact form, allowing visitors to send messages straight to your inbox, whilst never revealing your email address.

London, United Kingdom (PRWEB) June 13, 2007 -- The Contactify service, launched recently, was created in part to respond to the deluge of spam that is delivered to people's email addresses everyday as a result of their email addresses being harvested by spammers.

If an individual were to place their email address online, on a personal website, a blog, a forum or messageboard or even on social networks, within hours that individual would likely start receiving spam.

Contactify has created a simple and easy solution to this problem: a personal Contactify link.

Once created, a contactify link, such as http://www.contactify.com/1, links to a personal contact form. From here, individuals can receive email straight to their inbox, but never have to reveal their email address.

The service provides a solution to both spam and privacy issues, but also a direct solution for bloggers to have a means with which to remain contactable: "This is a great solution for blogs and other sites that don't offer their own contact forms" (Lifehacker.com 20th April 2007).

The Contactify form also employs a 'captcha' code which prevents the automated submission of the form, thus further reducing spam. If a user starts to receive unwanted email, they can simply either delete the contactify link and create a new one or modify the link so that the unwanted email is directed elswhere.

Furthermore, Contactify has also recently launched a widget, so that users can now place the contact form directly on their website (an example can be seen here:
http://www.bhall.com/2005/06/contact.html). Contactify was recently invited to become a Certified Partner of Widgetbox.

Contactify offers a simple, easy and fast way to remain contactable, but to never reveal your email address; reducing spam and guarding your privacy.

The site has also been featured on some of the largest technology related media on the web, including: Techcrunch, Mashable, Lifehacker, Emily Change (eHub) and ZDNet, amongst others. Contactify was also featured as a 'Cool Site of the Day' by the Kim Komando Show.

Contactify is based in London, UK.

Contact: Ankur Shah
http://www.contactify.com

#-##

Press Contact: Ankur Shah
Company Name: Contactify
Phone: +44 203 227 0199
Website:
http://www.contactify.com


Avandia Search Engine

 

Tuesday, June 12, 2007

Business Marketing Coaching Ebook Sparks Awareness

Re-Release of Popular Ebook Sparks Renewed Interest and Awareness in Business/Marketing Coaching

The re-release of Wendy Hearn's free eBook, "Marketing Your Business Effectively," accents the emerging field of market and business coaching.

Milton Keynes, UK (PRWEB) June 12, 2007 -- With the re-release of Wendy Hearn's popular ebook, "Marketing Your Business Effectively," the field of marketing coaching earns a well-deserved shot in the arm. Marketing Coaches are one aspect of business too often overlooked and a valuable resource for many business leaders when it comes to promoting their own products or services.

Based in the United Kingdom, Wendy Hearn has been a leader in the coaching industry, helping business professionals -- both online and off -- since 1997 improve their earnings and optimize their resources. She also works to inspire their employees through dynamic, creative and innovative marketing plans, tailor-made to meet each client's particular needs.

With the re-release of her free ebook, Ms. Hearn spreads the message far and wide, not only helping those looking for coaching, but making herself available to help business owners with their marketing, as well. Having already distributed over 3000 copies, this has already proven to be a popular ebook.

"Marketing Your Business Effectively" is a 52-page ebook that outlines all of the basic aspects of developing an effective, strategic marketing campaign for any business. It works as a blueprint to help both clients and business owners define their objectives and help to reach them. Comprised of 39 chapters, the ebook covers such topics as "Your Business Vision," "Attract Perfect Clients," and "Marketing Materials," as it details each practical step to developing a successful marketing campaign.

For instance, in Chapter 22. "Be Unique And Stand Out," she states, "Many business people think their service is of use to anyone. When asked to identify their market, they ll answer "Everyone" . While this may be true to some degree, this thinking will prevent you from marketing effectively. Although everyone potentially could benefit from your service, there are people who are more likely to buy what you offer. Effective marketing requires that you reach out to and attract these people, and these people only.
One of the biggest mistakes in marketing is trying to be everything to everyone..."

Ms. Hearn offers this ebook free to the public in an effort to raise awareness of the valuable resource that marketing coaches afford and to help those business owners who are struggling with their marketing. As a specialist in her field, Wendy often coaches business leaders both locally and, via her website, throughout the world, helping them to improve their business exponentially.

To obtain a free copy of Ms. Hearn's marketing book, please go to http://www.yourfreemarketingbook.com/.

To learn more about Wendy's work and business coaching, you may visit her at
http://www.business-personal-coaching.com/

#`##

Press Contact: Wendy Hearn
Company Name: Wendy Hearn Coaching
Phone: 01908 357899
Website:
http://www.yourfreemarketingbook.com

Tuesday, June 05, 2007

Protection From Fraudulent Manipulation of Authorized User Credit Card Accounts

Fair Isaac Moves to Protect Lenders from Fraudulent Manipulation of Authorized User Credit Card Accounts

Company's Newest FICO Scoring Model Will Ignore Authorized User Accounts When Calculating Classic FICO Credit Risk Scores

June 05, 2007 - MINNEAPOLIS--(BUSINESS WIRE)--Fair Isaac Corporation (NYSE:FIC) today announced that it will adjust its FICO® scoring formula to ensure the continued reliability and predictive power of FICO scores. This action is intended to protect lenders and FICO scores from abuse of authorized user credit card accounts by a new kind of credit repair service that sells consumer credit card histories to credit applicants in order to purposefully misrepresent the applicants' own credit history to lenders and other businesses.

The adjustment removes authorized user accounts from consideration by the scoring model in FICO 08, the newest version of the Classic FICO credit score which Fair Isaac expects to become available to lenders starting in September.

"We will do whatever it takes to protect the reliability and accuracy of FICO credit scores for lenders, and to ensure lenders can continue to use FICO scores with confidence when making their most important customer decisions," said Dr. Mark Greene, CEO of Fair Isaac. "We will continue working with lenders, regulators and others in the credit reporting industry to end deceptive practices that fraudulently misrepresent consumer credit histories for profit."

An authorized user is a person permitted by a credit account holder to use an account, typically a family member who is managing credit for the first time. Used legitimately, authorized user account information has helped both lenders and consumers by enabling lenders to use FICO scores when making credit decisions for consumers who are starting to establish a credit history. Fair Isaac's research indicates that the next version of its FICO scoring formula will deliver increased predictive power without considering authorized user accounts.

Fair Isaac will work closely with lenders to help them implement and benefit from the FICO 08 score as it becomes available. As the company announced previously, lenders will be able to use the new version of FICO scores with minimal changes to their own operating systems. To make lender adoption easier and faster, the new scoring model will retain the same scoring range, score reason codes, minimum scoring criteria, inquiry treatment, and related model parameters as previous versions of the FICO formula.

About Fair Isaac

Fair Isaac Corporation (NYSE:FIC) combines trusted advice, world-class analytics and innovative applications to help businesses make smarter decisions. Fair Isaac's solutions and technologies for Enterprise Decision Management turn strategy into action and elevate business performance by giving organizations the power to automate more decisions, improve the quality of their decisions, and connect decisions across their business. Clients in 80 countries work with Fair Isaac to increase customer loyalty and profitability, cut fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. Fair Isaac also helps millions of individuals manage their credit health through the www.myFICO.com website. Learn more about Fair Isaac at www.fairisaac.com.

Fair Isaac Statement Concerning Forward-Looking Information

Except for historical information contained herein, the statements contained in this press release that relate to Fair Isaac, including statements regarding its FICO® score, and the relationship described herein, and the benefits to be derived from the offering, are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including any unforeseen technical difficulties related to the implementation, use and functionality of the offering, the risks that customers will not perceive material benefits from the offering, failure of the product to deliver the expected results, the possibility of errors or defects in the offering, regulatory changes applicable to the use of consumer credit and other data, and other risks described from time to time in Fair Isaac's SEC reports, including its Annual Report for the year ended September 30, 2006, and quarterly report on Form 10-Q for the period ended March 31, 2007. Forward-looking statements should be considered with caution. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, Fair Isaac's results could differ materially from Fair Isaac's expectations in these statements. Fair Isaac disclaims any intent or obligation to update these forward-looking statements.

Fair Isaac and FICO are trademarks or registered trademarks of Fair Isaac Corporation, in the United States and/or in other countries. Other product and company names herein may be trademarks or registered trademarks of their respective owners.
Contacts

Fair Isaac Corporation
Investors/Analysts:
John D. Emerick, Jr., 800-213-5542
investor@fairisaac.com
or
Media:
Craig Watts, 415-492-5399
craigwatts@fairisaac.com