Anti-Counterfeiting Label Catches Eye, Counterfeit Products

3M Introduces New Confirm Security Label with Floating Image Technology at Authentication Connections Forum in Tampa, Fla.; Strong Overt and Covert Technologies Combine to Help Fight Counterfeit Products

 

ST. PAUL, Minn.--(BUSINESS WIRE)--March 28, 2006--3M today announced its newest, high-security anti-counterfeiting label will be introduced on March 30 at the Authentication Connections Forum in Tampa, Fla. This new security solution, the 3M Confirm authentication label with floating image technology, incorporates a unique eye-visible security feature that provides powerful product authentication and can be verified easily with or without the use of a tool.

 

The label's floating image has an optically variable device (OVD) - a unique, overt security feature. The OVD image appears to "float" above or "sink" below the surface of the label and then disappear as the viewing angle changes. Dramatic movement of the image is easy to detect and recognize using only the human eye, enabling quick and easy authentication that proves the label and product are genuine. The label also incorporates a very secure and time-tested covert security feature inherent to Confirm security material.

 

"Electronics, pharmaceuticals, automotive parts, apparel, and cosmetics - the list of items that are counterfeited is endless," said Bill Markovitz, marketing development manager, 3M Security Systems. "The new Confirm security label will allow manufacturers and distributors to certify their products as authentic and then let wholesalers, retailers and end-consumers rapidly identify fakes. 3M currently sells a similar security product to governments for passports and driver's license programs. That same high level of security now will be available for commercial applications."

 

These labels build on 3M's proven retroreflective security technology - 3M Confirm security labels - which have been very well-accepted in the security marketplace for more than 25 years. The new floating image security feature enhances the inherent security of Confirm authentication labels and is based on proprietary technology. Verification is easier than ever and can be accomplished by a diverse population.

 

For more than 30 years, 3M has provided premier security solutions and services that identify, authenticate, secure and track materials and information by combining security and productivity. Drawing on its broad technology base and expertise, 3M creates solutions for a wide array of security needs. Examples include issuance and authentication of travel documents and personal identification cards, brand and asset protection solutions to fight counterfeiting and tampering, file tracking solutions, and library security and workflow management solutions.

 

About 3M -- A Global, Diversified Technology Company
Every day, 3M people find new ways to make amazing things happen. Wherever they are, whatever they do, the company's customers know they can rely on 3M to help make their lives better. 3M's brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the company's 69,000 people use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation. For more information, including the latest product and technology news, visit www.3M.com.

 

3M, Confirm, Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti are trademarks of 3M.

 

Contacts
3M Security Systems, St. Paul
Joan M. Olseen, 651-736-1163
or
3M Public Relations
Connie S. Thompson, 651-733-8914
http://www.3m.com/PressContact

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SEO Rulebook Creates It's Own Rules

SEO Rulebook Website Optimization Software
 
Press Release by: Net Business International 

 

(openPR) - SEORulebook can help your website follow the complex and changing search engine algorithms at a blink of an eye. Best of all -- the software is completely Automatic. - The summary should arouse curiosity in the reader to read the rest of your press release. It is very important to make it interesting and not dull.

 

Being on top of the search engines means big business when it comes to Internet marketing. How to get on the top is a whole new story. Many people fail to understand onsite optimization in the SEO formula. To reach the top you must do more then just build incoming links and create more pages.

 

Keyword density plays an important and vital role to reaching the top. You always hear individuals saying "pick your keywords wisely" and "keywords are very important". Let me take a minute and teach you what they are talking about but first let me get you caught up to date about current keyword technology.

 

Things To Know And Remember

 

1. Search Engines No Longer Use Keyword Meta Tags
2. You No Longer Submit Your Keywords To The Search Engines For Ranking

 

Search engines use Keyword Density to determine your websites keywords. Keyword density is the number of times a specific keyword appears within your site.

 

If you have 100 words on your website and the word "mortgage" appears 4 times then you would have a keyword density of 4% for the keyword mortgage.

 

The most important keywords on your website are the Top 5 words with the highest density on each individual page as well as a collective summery of every website on the domain.

 

Things To Know And Remember

 

1. SEO Rulebook solves your keyword density issues.
2. Keyword density should fall between 3% to 4.5% per keyword.
3. The Top 5 Keywords are very important to your SEO efforts.
4. Your targeted keywords must be bolded or 'tagged' for the most ranking benefit.
5. Each individual page must have an optimized title that matches its keyword density.
6. Each title must meet specific length critical which Rulebook manages.
7. Each title must contain the targeted keyword.
8. Titles can contain no words in ALL CAPITAL LETTERS.
* Rules & Concepts According to SEO Professionals

 

Rulebook Saves Time & Does The Impossible

 

Imagine having to rewrite your website using all of these fundamental rules. Bolding every keyword. Rewriting your content until your targeted keywords have between 3% and 4.5% density each. Calculating page density to determine the best TITLE to use on every single webpage.

 

SEO Rulebook solves all of these problems for you at a click of a button - instantly. Even if you do it by hand you are bound to look over keywords to bold and make human errors while Rulebook is analytically perfect.

 

Other helpful information regarding SEORulebook be found at:
http://www.seorulebook.com

 

For More Information Contact:

 

Net Business International
http://www.seorulebook.com

---

[Editor's comments: In my opinion, most of what this company is saying is either misleading or just plain wrong. If someone can show me a "before and after" example not owned or controled by the company, I would be interested to hear about it, but in general what good information they offer is available many other places for free. (hris ]

Republican Domain Re-direction Looks Stupid, Petty

I just got a message that someone had posted on a forum:

 

This fall's US Senate campaign in the state of Tennessee will likely be between Republican Ed Bryant and Democrat Harold Ford Jr. Both are currently in the US House of Representatives.

I just read that Bryant's campaign registered the domain name www.FordforSenate.com. If you type that in you go to the Bryant campaign web site.

If you're so inclined to complain, here's Bryant's contact info:

Ed Bryant for Senate
5214 Maryland Way Suite 304
Brentwood, TN 37027
Phone: 615-373-2327
Fax: 615-373-9851
Email: info@edbryantforsenate.com

 

Leave it to a politician to make themselves look stupid. Do they think that someone looking for Ford will then be interested in Bryant? Do they think this will sway voters? I think the petty meanness of this action WILL help to sway voters, but not as intended.

(hris

Pundits Poo-Poo Google Print, Possibly Prematurely

Whoa, it seems that Google's first attempt to enter the print advertising world was not a hit right from the start.

 

http://www.searchengineguide.com/searchbrief/senews/007136.html

http://www.marketingpilgrim.com/2006/03/not-all-google-touches-turns-to-gold.html

http://www.businessweek.com/technology/content/mar2006/tc20060324_251660.htm

 

My, how quickly we are to condemn a first effort...! I was just reading an article today in 2/7/06 DM News about this and realized the vast potential of what Google is trying to do.

 

They should have purchased ad space in the same style as their on-line ads and put that up for bid right into AdWords. Small, deftly-worded ads that move from the online world to the off-line world complete with the Google brand. Once they make this kind of adjustment and stop trying to fit into the existing format they will have another winner, IMO.

 

It would be SO AWESOME to have our AdWords ads start to appear in newspapers and magazines like they do now on the content networks, and aside from the additional exposure, there's NO CLICK FRAUD! Plus we get to reach all those people that don't mind killing trees to get their daily fix of news.

 

I webmaster for a small Minnesota newspaper, The Watchdog News (http://www.watchdog-news.com) and I am going to suggest to the editor that we adopt the same type of ad format with content-related ads that you see from Google and other providers. Don't tell me I'm the only one that sees the potential here and the slap-your-head, simplicity of the concept...?

 

Hey, I dusted off the crystal ball, and guess what I just saw? HDTV sets in just about every home. No surprise there, but what DID take my breath away was seeing some content on those beautiful screens along one site of the screen and it looked to me to be damn 160x600 skyscraper ads!!! I couldn't make out if it was Gooooogle or Yahooooo! but I would lay some money on which one it will turn out to be... :-)

 

(hris

HTML Book Publication Easier With Online Publication Tool

Publication Easier with Features in WebAsyst Quick Pages Upgrade

WebAsyst LLC releases upgraded Quick Pages - application of WebAsyst Suite providing facilities to easily update websites and create HTML books.

[ClickPress, Wed Mar 22 2006] WebAsyst Announces Quick Pages Upgrade. (http://www.quick-pages.net/) The company’s easy-to-use online publication tool with integrated HTML editor is now bigger and stronger. The major new feature added in the update is Publication Themes. This facility allows users to predefine and save layouts for future publishing.

Publication Themes provide for flexible adjustment of all visual elements that appear in the browser: Book Header, Table of Contents, Headings, Page Body, etc. Users can choose from default Themes, or customize and/or create custom Themes. This is especially useful when publishing different Books on related materials - the same branding reinforces their relation.

WebAsyst Quick Pages is part of WebAsyst Suite, a family of communication and collaboration software developed to facilitate teamwork and web-resource maintenance. Other applications in the Suite are Contact Manager, Quick Notes, Project Manager, Issue Tracker and Document Depot. All these applications can be used individually, or combined as a complete software solution.

“WebAsyst is just the application we were looking for,” says Maarten Rotthier, Webmaster for SN Brussels Airlines. “In addition to accessing the tools through a web interface, the Windows client is a handy tool to collaborate in an easy and fast way between our offices worldwide, even when they are not logged in onto our company network infrastructure.”

WebAsyst Quick Pages was developed to create, compile and publish user guides and manuals available online. In addition, this tool allows HTML-inexperienced users to maintain and update websites. Publication Themes is of value to both: user guide books for different products can be published in their brand colors, and textual sections of websites can be surrounded with specific colors to distinguish them in both content and appearance.

“Publication Themes is another step toward satisfying customers’ needs,” says Alexey Bobkov, WebAsyst Suite Lead Developer. “We continue to make more such steps. Even now, we are working on new features for the next update; they will enhance WebAsyst Quick Pages with even greater flexibility and extend fields of application.”

Company: WebAsyst LLC Contact Name: webasyst Contact Email: publicrelations@webasyst.net Contact Phone:

Click Fraud Spawns Free Protection and Prevention Clinic

MarketingExperiments.com Web Clinic to Address Click Fraud Protection and Prevention

March 29th clinic will discuss how online marketers can combat click fraud when running pay-per-click campaigns

[ClickPress, Wed Mar 22 2006] How can a company combat click fraud when running pay-per-click (PPC) marketing campaigns? How can it minimize the chance of being targeted and find out if it has already been paying for fraudulent clicks?

These questions and more will be answered at the next MarketingExperiments.com (MEC) Web Clinic, to be held Wednesday, March 29, 2006 at 4:00 p.m. EST. The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.

“The genesis of this Web Clinic came when we at MEC thought we might have been victims of click fraud ourselves,” said Nick Usborne, senior editor at MEC. “We set out to answer some serious questions about click fraud and found answers that we think every online marketer should know about in order to protect themselves and their business. PPC campaigns can be an integral part of a marketing plan, but as awareness of click fraud grows, it is becoming necessary to learn how to protect both the integrity and the return on investment of online campaigns.”

During the Web Clinic, MEC analysts will share the findings of their research as presented in a 10-point plan. This plan offers information on minimizing a company’s likelihood of becoming a victim of click fraud and also provides instructions on identifying click fraud attacks as and when they occur.

Those interested in attending the free clinic can sign up at www.marketingexperiments.com/webconf or by e-mailing editor@marketingexperiments.com.

MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

MarketingExperiments.com Media Contacts:
David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), dpolitis@politis.com or
Curtis Gasser, Politis Communications, 801-523-3730, cgasser@politis.com


# # #

Company: MarketingExperiments.com Contact Name: cgasser Contact Email: cgasser@politis.com Contact Phone: 801-523-3730

Theft of Consumers' PIN Numbers from a Major Bank

Identity Theft Expert Says the Theft of Consumers’ PIN Numbers from a Major Bank Shows High-Tech Fraud Knows No Bounds
 
(openPR) - (BOSTON, Mass. – March 16, 2006 - IDTheftSecurity.com) Last week high-tech thieves hacked the computer systems at Citibank and made off with countless ATM cards’ PIN numbers, four-digit consumer security codes previously considered impervious to attacks. According to Robert Siciliano, president of IDTheftSecurity.com, no system of security is foolproof. He said any tendency to believe so breeds complacency, the key ingredient online identity thieves and others need in order to operate under the radar.

 

“We need to lose the Titanic mentality when it comes to high-tech crime,” said Siciliano, an identity theft and personal security expert who presents workshops to Fortune 500 companies nationwide. “How many times do we need to hit an iceberg before we alter our course? Anything can happen and will. No computer system is immune. Even the tried-and-true PIN number method of security can sink.”

 

Author of "The Safety Minute: 01" and an upcoming book, "Identity Theft Pandemic: Curing the Identity Theft Virus," Siciliano provides consumer education solutions to Fortune 500 companies and their clients. Siciliano has appeared on CNBC’s “On the Money” multiple times this year to discuss identity theft.

 

According to a March 9 report in InformationWeek, the PIN number scam that Citibank experienced has affected additional institutions: Bank of America, Wells Fargo, Washington Mutual, and smaller banks. Thieves apparently hacked into an “as yet unknown system” to pilfer all the information they’d need to make use of victims’ ATM cards, which the article described as the “data stored on debit cards' magnetic stripes, the associated "PIN blocks," or encrypted PIN data, and the key for that encrypted data.”

 

A Gartner Research analyst remarked that the industry had always thought PIN numbers would be safe from hacking attacks, but the InformationWeek article went on to explain how retailers’ infrastructure can undermine PIN security. Stores’ computer data storing systems can play fast and loose with the PIN numbers consumers leave at the point of sale. ATM machines are largely secure, but checkout line PIN use can be risky.

 

“One of the problems with identity theft and related fraud is the sprawling transactional system we use for retail,” said Siciliano. “Point-of-sale transactions occur every second across a nation bursting at the seams with retailers ranging from large chains to mom and pop shops. This yields a large quantity of personal financial data, and no standard seems to be guiding retailers in the safekeeping of this information. Without standardization of security, the quality of security is bound to vary wildly and collapse in failure.”

 

Siciliano contended that commonsense indicts organized crime rings such as Webmobs in sophisticated breaches such as the PIN-related thefts at Citibank. And recent reports have indicated that identity fraud–related organized crime continues to flourish. A March 6 Denver Business Journal article documented the shenanigans of a Mexico-based crime family whose alleged fake ID operations reach into 33 states. According to law enforcement officials quoted, the group’s infrastructure is robust.

 

“As many have noted, identity theft, fraud, and related online theft all threaten not only our finances, but our national security,” Siciliano concluded. “Lax policies may cut costs in the short term, but in the long run consumers lose money, and we all lose our security.”

 

###

 

Identity theft affects us all, which is why Robert Siciliano, president of IDTheftSecurity.com, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. A leader of personal safety and security seminars nationwide, Siciliano has been featured on CNN, MSNBC, Fox News, “The Suze Orman Show,” “ABC News with Sam Donaldson,” “The Montel Williams Show,” “Maury Povich,” “Sally Jesse Raphael,” and “The Howard Stern Show.”

 

The media may reach Siciliano at 1 (888) SICILIANO (742-4542). Visit his Web site, www.IDTheftSecurity.com , or his blog, www.IDTheftSecurity.blogspot.com . Siciliano’s full contact information follows:

 

Robert Siciliano
Personal Security Expert
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
E-MAIL: Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com/

 

The media are encouraged to get in touch with Siciliano directly. They may also contact:

 

Brent W. Skinner, President
STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
E-MAIL: BrentSkinner@STETrevisions.biz
http://www.STETrevisions.biz

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Civil Rights Legal Resource Available

FindLaw.com Launches New Civil Rights Center

 

Number One Legal Web Site Unveils Resource Center to Help Individuals Learn About Their Rights, Get Legal Help

 

EAGAN, Minn., March 14 /PRNewswire/ -- To help individuals learn about U.S. civil rights and their legal options if they experience discrimination, Thomson FindLaw, a Thomson business (NYSE: TOC; TSX: TOC) has introduced a Civil Rights Center at FindLaw.com , the most popular free legal information Web site ( http://public.findlaw.com/civil-rights ). The Center is a comprehensive one-stop resource that contains easy-to-understand articles, laws and information on how to obtain legal assistance.

 

The FindLaw Civil Rights Center covers a range of topics including age, disability, gender, national origin, race and religious discrimination. It includes informative articles that help individuals understand their civil rights, links to federal and state anti-discrimination resources, and information on how to file discrimination claims. In addition, the Center provides easy access to important federal civil rights laws, such as the Americans with Disabilities Act, the Civil Rights Act of 1964 and the Voting Rights Act of 1965; key civil rights opinions from the U.S. Supreme Court; and information on the evolution of civil rights in the United States. All material in the FindLaw Civil Rights Center is free and presented in a user-friendly format that enables FindLaw users to quickly and easily find the information that meets their specific needs.

 

"Discrimination can often be a complicated area of law involving various layers of federal, state and local authorities and statutes," said Scott Kinney, vice president and general manager of Thomson FindLaw. "Individuals who feel they have suffered discrimination are often unsure where to turn for guidance. The FindLaw Civil Rights Center is a helpful, trustworthy resource for those seeking a legal perspective on civil rights and discrimination issues. And FindLaw can help them find a local attorney who specializes in representing individuals in those types of cases."

 

The FindLaw Civil Rights Center also features West Legal Directory(R), the largest and most referenced directory of lawyers and law firms. The directory helps individuals search by legal issue, location or attorney name to find legal counsel in their area and research the attorney's qualifications and experience.

 

FindLaw.com received the Webby Award as Best Law Web site of 2005 and was named one of the "50 Coolest Sites" on the Internet by Time magazine. FindLaw.com is also the most-visited legal information Web site, with more than three million unique visitors per month. According to comScore Media Metrix, a leading independent traffic monitoring service, FindLaw.com ranks among the top 350 sites on the Internet.

 

About Thomson FindLaw

 

Thomson FindLaw ( http://www.findlaw.com/ ) is the leading provider of online legal information and solutions for the legal community, businesses and individuals. According to comScore Media Metrix, a leading independent Web usage reporting service, the FindLaw.com Internet portal is the highest-trafficked legal Web site with 3.7 million unique monthly users -- three times more than its closest competitor. The site provides comprehensive, plain-English legal information to businesses and individuals. These resources include West Legal Directory(R), the Internet's largest directory of lawyers and legal professionals. FindLaw.com also offers comprehensive information, resources and services for law practice and legal career development, including free case law, an online career center, breaking legal news, newsletters, message boards, service directories, continuing legal education and legal search tools. In addition, Thomson FindLaw provides access to tools and services that help connect legal professionals with potential clients. Thomson FindLaw is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC).

 

Source: FindLaw.com

 

CONTACT: Leonard Lee of FindLaw.com , +1-612-670-3445,
leonardwl@perfectense.com

 

Web site: http://www.findlaw.com/
http://public.findlaw.com/civil-rights

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Domain Names to Sell for $300?

 

One and Two-Word Dot-Com Domain Names to Sell for $300

Domain name liquidator BRANDomains announces new sale

Sacramento, Calif. (PRWEB) March 14, 2006 – Domain name liquidator BRANDomains.com announces a special domain name liquidation sale. The portfolio includes 129 dot-com domain names and five other domain name extensions, including several one-word dot-com domain names. All domain names are offered for $300 each via BRANDomains.com using an escrow service.

The rich portfolio includes many popular domain name and search keyword categories, including IPO, stock, investment, movie, photo, book, auto, weather, music, search, ticket, job, sports, fitness, poker, New York and employment domain names.

Sports
--------
adventure sports guide
arena sports bar
football pulse
sports fan gear
supreme sports picks

Fitness
--------
body energized
fitness toolbox

New York
--------
experience new york
nyc job hunt

Poker
--------
pokermania
poker visors

IPO
---
IPO quotes
IPO contact
IPO hunters
IPO prices
IPO topia

Stock and Investment
--------------------
Invest Week
Stock User
EquaTrade
Quote Lines
Quote trax
Stock Fest
TradEquity

Movie
-----
Relic Movie
Movie Types

Photo
-----
Photo Hound
Photo EZ

Book
----
Nu Book
Financing Books
Barter Book
Book Upload
New Age Book

Auto
----
On Time Auto
Acme Autos
Tire Lookup
Parts Truck
Tire Vendor

Beef
----
Nebraska Prime
Nebraska Steaks

Weather
-------
Map Weather
Weather Models

Music
-----
Reno Music
Music Lair
MusiCritic

Search
------
Electro Search
Secondary Search
New Crawler
Find Topic

Job and Employment
------------------
Job Oupost
Hire Ideals
Hire Revenue
Skill Indicator
NYC Job Hunt

The portfolio includes fourteen one-word, dot-com domain names, including: Caribi, Geocentrism, Parthians, Piraque, Polycentrism, Spiralling, Stirk, Beverageous, Zicar, Cargaecia, Mononym, Matronym, Tetralogy, Recockulous.

In addition, there are many popular “brandable” and two-word domain names, including: Greek Services, Dine Detroit, Gear Tips, Lawn Quote, Notebook Light, Red Carded, Searing Hot, Xtra Xtra, Author DVD, Facial Imagery, Active Interest.

Finally, the portfolio includes many domain name industry related terms.

To purchase any of these domain names via secure escrow service, please visit http://www.BRANDomains.com.

###

Press Contact: Keith Pieper
Company Name: BRANDomains
Email: email protected from spam bots
Phone: 877-938-3842
Website: www.BRANDomains.com

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Marketing Information Site Tries Offering 'Free Stuff'

 

MarketingSherpa's Sherpa Store Launches Free Marketing Information on 'Free Stuff'

MarketingSherpa today launched a new section of Sherpa Store called “Free Stuff,” which provides practical resources from MarketingSherpa related to Sherpa’s buyer’s guides, benchmark guides and how-to handbooks for advertising, marketing and PR professionals.

Warren RI (PRWEB) March 13, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the launch of its newest service: Free Stuff, a helpful collection of free marketing resources, available at http://www.sherpastore.com/freestuff.html.

“ We have so many great free resources related to our buyer’s guides, benchmark guides and how-to handbooks, we wanted to make sure that everyone who visits SherpaStore.com knew where to find it all,” explains MarketingSherpa publisher Anne Holland. “Plus, we have articles highlighting the trends uncovered at our annual ContentBiz, Email and Business-to-Business Lead Generation Summits.”

As MarketingSherpa adds new research reports to the Sherpa Store, the Free Stuff section will grow with free resources related to them.

MarketingSherpa Free Stuff includes:

-- Audio conference presentations from MarketingSherpa Benchmark Guides and How-to Handbooks
-- Excerpt from The Buyer’s Guide to Email Service Providers
-- Key trend reports from the Search Marketing, Email and IT
Marketing Benchmark Guides
-- Author interviews
-- Wrap-up reports for every MarketingSherpa ContentBiz, Email and Business-to-Business Lead Generation Summit

About MarketingSherpa
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

###

Press Contact: Anne Holland
Company Name: MARKETINGSHERPA
Email: email protected from spam bots
Phone: 401-247-7355
Website: www.MarketingSherpa.com

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Domain Lost Over $9 annual renewal fee, Would Cost Nearly $2,500 To Regain

'Drop Catchers' Buy and Sell Web Names Others Let Slip

By DAVID KESMODEL
February 22, 2006; Page B1

Last month, Chicago real-estate agent Judy Orr discovered that a Web site she used to showcase area homes had gone off-line. It turned out she had failed to pay the $9 annual renewal fee for her Web address, oak-lawn-real-estate.com.

But getting her site back online wasn't as easy as she had hoped: Another company had snapped up the domain name and wanted nearly $2,500 to return it to her. "I was sick to my stomach," Ms. Orr says. It took two years of work to build up the site so it would rank prominently in Google's search results, and that time "went down the drain," she says.

The new owner of the address was Lease Domains Inc., which is run by a 21-year-old graduate student, Anthos Chrysanthou, who works out of his parents' house in a Chicago suburb. Mr. Chrysanthou says his two-year-old company owns more than 2,000 domain names, many obtained through a process called "drop catching" -- snagging names owners have let expire, either accidentally or because they no longer want them.

"I liken the whole situation to tangible real estate," says Mr. Chrysanthou, who is pursuing his master's in business administration at St. Xavier University in Chicago. "If you're not paying your mortgage or your taxes on it, it's going to get taken away."

Mr. Chrysanthou is one of hundreds of drop catchers who either resell names or use them for Web sites loaded with advertisements. (Ms. Orr's former site now features text ads for real estate.) Many drop catchers have learned the trade in the past year, seeking a piece of the booming market for domains spurred by a surge in online advertising. The practice also has gotten a lift from providers of domain services, such as SnapNames.com Inc., Pool.com Inc. and GoDaddy.com Inc., which have introduced tools aimed at helping people grab expiring domains.

The services circulate lists each day showing which domains are about to go up for grabs. Auctions are held for particularly in-demand names, and prices can go sky-high: A1.com sold for $260,250 in December, after its previous owner let the registration lapse.

Drop catching "has pretty much changed completely in a few years' time," says Michael Berkens, who runs MostWantedDomains.com, owner of about 45,000 domains, which range from 4nudepictures.com to 401kplans.com, out of his Fort Lauderdale, Fla., home. "There's more people," he says, and "prices have just escalated."

DNJournal.com, a publication that tracks the domain industry, reported 2,291 sales of expired domains in auctions last year, with winning bids totaling a combined $11.5 million. That was up from 885 sales totaling $4.2 million a year earlier. Auctioneers don't report all deals to DNJournal, and the site doesn't track deals valued at less than $500.

Roughly 20,000 expired domain names become available each day, according to industry executives. While many were consciously discarded by their owners, others, like Ms. Orr's, are the product of a domain-registration system that many users don't understand well.

When a user registers a domain name, it can be reserved for as many as 10 years, typically for $80. But many choose a one-year registration because it is less expensive, often about $10, and because they may not want the site for a longer period. At the end of the year, the domain registrar generally sends renewal notices to the owner, but such messages can be missed if the owner has changed email addresses in that time.

Under rules administered by the Internet Corporation for Assigned Names and Numbers, the group that oversees the assignment of Web addresses, domain registrars such as GoDaddy and Network Solutions LLC have as many as 45 days after the expiration date to notify the official domain registry whether a name is being renewed or deleted. Typically, registrars have given users a grace period -- sometimes as long as 45 days -- to renew their name.

If a name is deleted, ICANN guidelines then call for a 30-day "redemption grace period," during which the original owner can still claim the name. If there is no claim in the redemption period, the name is dropped from the registry after a five-day holding period, and anyone is entitled to seek it.

For the .com and .net registries, managed by VeriSign Inc., names drop starting around 2 p.m. Eastern each day, all year long. What follows is a process that some in the industry call "pounding." As the names drop, Internet companies that help users acquire expired names send rapid computer commands to the registry, seeking to grab the most valuable names. It is "a mad rush," says Dan Rubin, who runs justdropped.com, which helps people identify and acquire expired domains. Registries for other domain suffixes drop names at different times of day.

The drop process underwent a key shift starting in late 2004. That is when SnapNames started a new service for grabbing domains. The company has signed exclusive agreements with more than a half-dozen registrars, including Network Solutions and Moniker.com, under which the registrars transfer expired domains to SnapNames, and SnapNames auctions them off. That way, names that people are interested in don't go through the traditional drop process that is open to anyone.

GoDaddy, the largest domain registrar, has introduced its own auction service for expired names that were registered with it, as have other registrars, as they seek a cut of the action for expired names. They begin auctions for names even before the names have officially expired but warn auction participants that the original owner could still redeem the name.

For domain owners, the new system means names can be grabbed from them even more quickly than they could before. Instead of going through the full deletion cycle -- which went as long as 75 days -- names are being transferred to new owners in 30 to 45 days.

Paul Twomey, chief executive of ICANN, says some people in the domain industry recently have raised concerns that the guidelines governing expired names are "being utilized in ways that were not originally intended." But Mr. Twomey says no one has proposed a formal change in policy to address the issue.

Ms. Orr's name, oak-lawn-real-estate.com, is one of those that was transferred before going through the full deletion process, says Jay Westerdal, who runs Name Intelligence Inc., a Bellevue, Wash., company that tracks the industry.

Tim Ruiz, vice president of domain services for GoDaddy, which transferred the name, says, "We make every attempt to give ample opportunity for registrants to renew." He says the company gives registrants 30 days to claim a name after it has expired.

If a corporation loses a domain name that it believes is copyrighted or trademarked, it can seek to recover the name by appealing to an arbitration panel under ICANN's dispute-resolution policy. It also could take the domain's new owner to court, though that can be more expensive.

Ms. Orr says she lost her site's name, which wasn't copyrighted or trademarked, because she made the mistake of relying on her Web-hosting company to keep track of her registration. She says she didn't see renewal notices from GoDaddy because it had an old email address for her. Ms. Orr plans to use another site -- oak-lawn-il.com -- to replace the one she lost.

Write to David Kesmodel at david.kesmodel@wsj.com

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