Monday, November 28, 2005

AdWatcher.com Targets Click Fraud in Online Holiday Advertising Campaigns

 
AdWatcher.com Targets Click Fraud in Online Holiday Advertising Campaigns

AdWatcher.com, an online ad tracking and click fraud monitoring company, predicts that click fraud will prove to be a larger threat online than originally thought for 2005’s holiday advertising campaigns.

New York City, NY (PRWEB) November 28, 2005 -- Based upon holiday projections of record-breaking sales through the end of the year, AdWatcher.com, an online ad tracking and click fraud detection service, predicts that click and other types of online-based fraud will prove to be an even larger threat than originally thought.

With more money being spent by businesses on online advertising for the holiday season than ever before, those who plan to defraud the industry are indulging not only in more and more incidents of click fraud but also some pretty inventive, sophisticated and complex ways to attack the defences webmasters put in place to protect their pay per click campaigns on Google, Yahoo, and other search engines.

Studies by such leading shopping research icons as Nielsen and JupiterResearch have estimated that the 2005 holiday shopping season will increase by approximately $26 billion, or 21.9% over last year. Retailers are expected to use more personalization in their ad campaigns this year, as an increasing use of contextually targeted ads throughout 2005 has demonstrated these aspects to increase conversions.

Competition for the online dollar has been intense this year, making it all the more important to ensure that every penny you have spent in targeting your ad campaigns has been spent wisely. The only way to be certain of that is to track visitors to your website -- how they got there, what they did while they were there, and where they went after they left, hopefully after pausing to use your shopping cart system to make a purchase.

Because you will have spent more effort this year in making sure that your ads are content-rich and tailored to appeal to the type of people who buy your products or services, you can’t stop there -- you need to know where and when your ad worked best. Armed with this information, you can craft future ad campaigns to hit during the time of day, the local area, and at the types of websites your demographic hangs out at, making the maximum possible impact at the maximum effective time for the highest possible yield.

“By collecting and analyzing data throughout the year, a business becomes more authoritative about the efficacy of their attempts at ad tracking, and is in a position to carry out some of our suggested way to increase reach,’ said Boris Mordkovich, Director of Operations of AdWatcher.com (http://www.adwatcher.com) a New-York based company that specializes in helping small- to mid-sized businesses detect and deter click fraud in their Pay Per Click campaigns.

As advertisers begin to see their carefully crafted ad campaigns unfold across websites around the Internet, it will turn into a winter wonderland for those retailers who were well prepared and a windswept wasteland to those who left it too late or didn’t prepare well before hand.

# # #

Press Contact: Boris Mordkovich
Company Name: MORDCOMM, INC.
Email: email protected from spam bots
Phone: 800.543.9579
Website: http://www.adwatcher.com  

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Saturday, November 26, 2005

Netintelligence Releases German Version of Its Parental Control and Internet Security Software

 
Netintelligence Releases German Version of Its Parental Control and Internet Security Software

Netintelligence delivers web based managed parental control & internet security service to German households

(PRWEB) November 26, 2005 -- Netintelligence has today announced that it has released a German Language version of its market leading online parental control and internet security software.

Netintelligence provides families with a web based managed internet security service which provides total protection for laptops/desktops regardless of when, where or how they connect to the web.

Combining essential the essential core internet security functionality of Anti Virus, Web Blocking/Filtering, Anti Spyware, Firewall, Instant messenger & time usage controls with comprehensive online reporting - Netintelligence enables the central application and enforcement of policies across physical, geographical boundaries & time zones.

NetIntelligence Parental Controls is the first user friendly service than includes all these features, and allows non technical parents to monitor and control the computer activities of their children when using the family PC.

Phil Worms, Head of Netintelligence Marketing & Product, said that Netintelligence recognises the opportunity to expand its sales potential in Germany. “With an estimated 47 million internet users, the German market represents a very attractive and exciting prospect for us.”

“Our research has shown that many parents throughout the country are aware that the Internet can be unsafe and are genuinely concerned for their children's welfare, they just do not know how to address the issues or where to turn to for help. Our German version of NetIntelligence Parental Control now provides families with the complete solution and it is as easy to use as switching the PC on."

The Netintelligence Parental Control service can operate on up to 3 separate computers/laptops - which do not need to be connected or located together - which are then centrally managed by families using an online Control Centre. This unique feature ensures that families are protected regardless of where, when or how they connect to the internet - at college, in a café, at school or the bedroom. Netintelligence Parental Control & Internet Security will retail at €69 for one single annual subscription but which can then be used on 3 separate machines.

Phil added “Our product will be marketed throughout the country by our Munich office, and our team are currently seeking channel partners and broadband Internet Service Providers wishing to offer Parental Controls as a value added offering to their customer base”.

###

Press Contact: Press Office
Company Name: NETINTELLIGENCE
Email: email protected from spam bots
Phone: +441419316400
Website: http://www.netintelligence.com/de

Monday, November 21, 2005

New RSS and Blog Submission Software Submits to 58 Top Directories and Search Engine Submission Sites Automatically

 

RSS Feeds Submit is a tool that automatically submits RSS feeds and Blogs to 58 of the most popular search engines and directories within minutes

Roselle Park, NJ (PRWEB) November 21, 2005 -- ProgressiveSoft announces the release of the new version of RSS Feeds Submit, a utility tool that automatically submits RSS feeds and Blogs to 58 of the most popular search engines and directories automatically.

Due to the recent marketing trends and better content delivery over e-mail, RSS is quickly gaining momentum. Microsoft recently announced their full support for RSS in the next version of their Internet Explorer, as well as the next version of their Windows operating system. And Google trying to patent ads in RSS, this would be the best time for publishers and webmasters to start distributing their own RSS content and driving massive amounts of traffic to their websites.

RSS Feeds Submit is an automated software tool which submits blogs and RSS feeds top over 58 of the most popular search engines and directories. Real-time stats are displayed throughout the submission process. The user may browse a listing of the result pages from each search engine, verifying their feed was successfully submitted. Submitting a feed to more than 58 RSS search engines can take less than one minute to complete - compared to several hours of manual submission by hand.

"RSS Feeds Submit saves time by eliminating repetitive data entry work with our automatic submission tool. Now bloggers and webmasters can submit their feeds to the most popular directories and search engines within minutes and increase their search engine rankings," says RSS Feeds Submit developer Mike Keller.

The following search engine and directories are supported:

Add A Feed, Blbog, Blo.gs, Blog Digger, Blog Matcher, Blog People, Blog Rolling, Blog Roots, Blog SE, Blog Shares, Blog Snow, Blog Universe, Blogdex, Blogg, Cocolog-Nifty, CompleteRSS, Contents Matter, Coreblog, Datashed, Daypop, Deskfeeds, Easy RSS, Effbot, Feed Directory, Feed24, Feed Burner, Feedplex, Feeds Farm, Icerocket, Intelliseek, LaserMemory, Moreover, MyBlog, My Yahoo, News Is Free, NewzFire, Nooked, PLAZOO, RSS Feeds, RSS Network, RSSKnip, SnipSnap, Syndic8, Technorati, Thingamalog, TopixExchange, Weblogalot, Weblogs, Weblogues, FeedsForAll, Yahoo.

Registered users of RSS Feeds Submit may add an unlimited number of RSS feeds for submission, unlock more RSS search engines, and receive upgrades to the latest version at no charge by using the update feature built into the software.

A fully functional demo is available to the public at http://www.rssfeedssubmit. Program registration is US$29.95 and may be completed from the company’s web site.

###

Press Contact: Mike Keller
Company Name: PROGRESSIVESOFT
Email: email protected from spam bots
Phone: 908-303-3477
Website: http://www.rssfeedssubmit.com

Friday, November 18, 2005

Network Solutions: Still the Domain Price Leader

I guess it's just like those gas stations that sell petrol at a price that is above most of the other stations. The higher cost makes some people think that their more expensive gas must be "better" in some way, otherwise they would not charge more, right?
 
So it is too with domain names. I just happened to be on the Network Solutions (Didn't they change to Verisign at some point...?) site and thought I would check their prices, expecting them to be the same old $30 a year that they used to be. At first I almost went into shock! It said they were only charging $8.95 a year!!!    Then I realized that it said that price was " 1 Year w/ Monthly Hosting". They actually give you the domain for free if you pay for a year of hosting. But if you just want a domain name for a year it's $34.99! Ouch, yup they're still at it.
 
Ok, I do see that there is a price break if you register for more than one year at a time, but why put the pressure on people to register for multiple years? Most other registrars don't do that.
 
So what's the difference between a NSI domain and a GoDaddy or other registrar's domain name? You got it, about $26! They are even charging $34.99 for .info domains, which can generally be had for a huge discount for the first year. Check out www.domainsite.com, my new favorite registrar as an example.
 
NSI also offers something I have not seen, the ability to register a domain for 100 years at only, ONLY $9.99 a year!. What a bargain! An what are the chances that we will have domain names, or have to pay for them in 100 years? I'd say it's pretty slim. Given that the profit on domain names is so huge, I don't expect them to get all that expensive in the future. Thank God, we were able to give NSI some competition. Can you imagine what domains would cost if they were the only provider...!?!?
 
(hris
 
 

Tuesday, November 08, 2005

Identity Theft and Credit Report Damage Expert Robert F. Brennan to Address Pasadena Women's City Club

 
Identity Theft and Credit Report Damage Expert Robert F. Brennan to Address Pasadena Women's City Club

(PRWEB) November 8, 2005 -- Identity theft and wrongful credit report damage is a plague for consumers. According to the FBI Law Enforcement Bulletin, there are up to 700,000 identity thefts in the United States each year.

A substantial percentage of the population of the United States will be exposed to an identity theft situation at some point in their lives. Most victims only learn that their identity has been stolen more than 12 months after the initial theft. Identity theft victims report that they spend an average of 175 hours to clear up the many financial and legal issues arising from the theft of their identity.

Credit report problems are also a plague, even without the identity theft problem. U.S. Public Interest Research Group reported in June of 2004 that 79% of credit reports surveyed in a broad study contained either serious errors or other mistakes of some kind. Many of these mistakes are serious enough as to render affected consumers ineligible for credit.

Identity theft and wrongful credit report damage attorney and expert Robert F. Brennan of Brennan, Wiener & Associates in La Crescenta will address the Pasadena Women’s City Club at 12 noon on November 11, 2005,. about practical steps needed to avoid identity theft and credit report damage and to address it if it happens. The presentation will occur at the Pasadena Women’s City Club luncheon meeting at 160 North Oakland Ave. in Pasadena.

Among the practical bits of advice Mr. Brennan offers to consumers concerned about preserving the integrity of their credit reports:

-Pull your credit reports from all three bureaus at least every 90 days to check the accuracy of the accounts listed.
-If you dispute any inaccurate items on your credit report, do so in writing with certified letters. The online dispute process subjects consumers to binding arbitration instead of a jury trial for errors which go uncorrected, and at least one major bureau now processes all of its disputes electronically, without human eyes ever seeing the dispute information.
-For an identity theft, always file a police report, obtain copies and send to all of the credit bureaus and to all of the affected creditors. Also, fill out an identity theft report on the Federal Trade Commission website, ftc.gov, and be sure to keep a copy.
-All correspondence with the credit bureaus and with the creditors should always be with certified mail, return receipt requested.

Armed with the many tools he provides at his public speaking engagements, Mr. Brennan’s audience members leave with a much better understanding of how to avoid identity theft and how to handle it if it happens.

About Robert F. Brennan: 
 
Robert F. Brennan, Esq. and his firm, Brennan, Wiener & Associates, handle identity theft and wrongful credit report damage cases and have a track record of successfully cleaning up credit reports and also of obtaining compensation for their clients. Mr. Brennan is well known for taking this fairly technical area of the law and breaking it down into its simplicity so that anyone can themselves, without the assistance of an attorney, handle identity thefts and also clean up derogatory marks on their credit reports which do not belong there. When consumers find themselves unable to clean up their credit reports on their own, that’s where Brennan, Wiener & Associates steps in, to ensure that the wrongful derogatory credit marks created by identity thieves get cleaned up and to ensure that the consumers so affected receive adequate compensation.

For further information, contact Robert F. Brennan at (818) 249-5291. You can also visit his websites at www.socalcreditdamage.com or www.brennanlaw.com.

###

Press Contact: Robert Brennan
Company Name: BRENNAN, WIENER & ASSOC.
Email: rbrennan@brennanlaw.com
Phone: 818-249-5291
Website: www.SoCalCreditDamage.com

Thursday, November 03, 2005

Man Vomits Uncontrollably Upon Hearing of New Press Release About Million Pixel Advertising Pages

 
Man Vomits Uncontrollably Upon Hearing of New Press Release About Million Pixel Advertising Pages
 
(NARWEB) November 3, 2005 -- Minneapolis - At his job today, Wally Nordfish was taken ill in a most violent and uncontrolled way when a co-worker showed him a press release just issued by the owners of another million pixel ad page web site, designed to take advantage of the current hype around such sites.
 
The spewing incident lasted only a few minutes, but co-worker Gene Sheffeid said, "Man, I know he hates those sites, but I just thought I would tease him a little more. I've seen the Exorcist, but I always thought that was just special effects. The worst part for me, now that I know he's going to be ok, is that he was seated at my desk at the time."
 
When the spasms caused Mr. Nordfish to lose consciousness, he was taken to a nearby hospital and released a few hours later. When reached by phone for comment, he said, "I'm really embarrassed and I have no idea why that happened. This is the first time. I just started reading what Gene showed me and my stomach started spinning like a turbine. It was like a nightmare!".
 
Mr. Nordfish continued, "Those stupid pixel sites are such a rip-off! They are nothing better that graphic link farms with no text content, no Google PageRank, and no real value for the money they are charging people. The damn things have no content, ok?!!?". It was suggested that there was enough material for the story and that Mr. Nordfish should get some rest and end the call.
 
The company that employs both men declined to comment but issued a short statement: "We regret this incident and have amended our employee handbook to include rules about the distribution of objectionable materials at the office, or using company equipment. It's a shame that this had to happen, but everyone at the company is very aware these pixel sites, the problems they can cause, and we do not foresee something like this ever happening again.". No disciplinary measures were mentioned, but there was speculation that Mr. Sheffeid would be required to clean up the work area.
 

MillionDollarHomepage Hacker Attack Clones Get Slapped

(PRWEB) October 31, 2005 -- Hackers have started their onslaught on MilliondollarHomepage type sites. They have found a vulnerability in the script that allows them to post their banner over the advertisers logos. But the advertiser still gets the click thru. These attacks are easily undone and everything returns to normal without the site closing. They are simply just ugly but not malicious. Most sites that were hacked were back to normal in minutes.

Says Peter the Hack ( one of the guilty ) , about the hacks " We can do no lasting damage , just place our oversized "banner" on a free spot , so that it over shadows the real pixels. but the real pixels get the clickthru , you just see our banner. We only do it for fun , not malice. the game is to see who can hack the big one ! "

For a list of MilliondollarHomepages , try http://www.freemillionpixels.com/topsites/
See if you can find any of these messages !

http://www.freemillionpixels.com
http://www.ffq.com

Gerard Brady

--------------------- Other Related News --------

New Toplist generates amazing traffic for Pixel sites

Friday, 28. October 2005
The Free Million Pixels Toplist ( http://www.freemillionpixels.com/topsites/ ) has generated huge amouts of traffic to the sites that signed up for the free service. The pixel sites , scripts , other lists etc are ll noticing a surge in their stats. this is due partly to the fact that the toplist is receiving thousands of hits daily which in turn leads to free visitors to the sites that came on board.

Sites that didnt join are feeling the pinch as they get left well and truly behind in the "Pixel War" . ( To pun another great pixel directory ).     It seems that sites that joined the Webring have benefitted the most. To join the Webring the sites must display a piece of code that allows for easy navigation thru all the member sites. Thus people can surf pixel sites , almost automatically.

The Toplist is a totally free service , being funded only by the odd advert , mainly those from http://ffq.com ( a pixel banner site ) and http://free-banners.biz ( one of the larger Banner Exchange Networks ) .

Most of the traffic to the Toplist comes from the search engines as it is well placed in its appropriate keywords ( First in many ). It has tured out to be a easy way for pixel related sites to get a backdoor onto the no.1 spot , or at least their site featuring for free on the site that is at number one ( and often 2 & 3 aswell )


Milliondollarhomepage clone steals the Limelight

Friday, 28. October 2005
http://FreeMillionPixels.com , a clone of Kevin Tew `s original Milliondollarhomepage has stole the thunder behind the original. The ads are free on FreeMillionPixels.com thus generating hugh numbers of visitors, free-ads are getting clicked , everyone wins.

Media coverage of this new site has been as heated as that of the original. Some predicting that it will overtake the original in a few short days. The reason for this is not onlt the free element , but content . And as they say "Content is King". this has been achieved by continuslly adding to the site. ie a toplist of all the other pixel sites , ie http://freemillionpixels.com/topsites/ . this top list is an archive of all the other pixel sites with a ranking system. Forums et al , are in the pipeline.

For more information on http://freemillionpixels.com and other pixel sites , visit the toplist here http://freemillionpixels.com/topsites/

###

Press Contact: Gerard Brady
Company Name: Web Innovations
Email: me@gerrybrady.com
Phone: +353862606883
Website: http://www.freemillionpixels.com


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Free PIPEDA Privacy Law Compliance Quiz from PrivaTech Consulting

 
Free PIPEDA Privacy Law Compliance Quiz from PrivaTech Consulting

(PRWEB) October 31, 2005 -- PrivaTech’s PIPEDA Compliance Quiz is a free tool offered at http://www.privatech.ca/privacy-resources/take-the-pipeda-quiz/?WT.mc_id=pr20051031. The web-based quiz offers detailed explanations that give businesses a solid understanding of their Canadian privacy law compliance responsibilities. The quiz is useful for training privacy officers, those responsible for implementing a privacy compliance project, or employees who handle personal information.

“PrivaTech’s PIPEDA Compliance Quiz is an invaluable hands-on teaching tool for businesses that need an in-depth understanding of the Personal Information Protection and Electronic Documents Act, Canada’s private sector privacy law, and how it affects them,” says the Privacy Officer at a leading Canadian organization. “The questions and answers are well thought out and are based on PrivaTech’s extensive experience with Canadian privacy law compliance issues.”

“We created the on-line PIPEDA Quiz to help companies self-evaluate their knowledge of Canada’s privacy laws. By making the Quiz a free tool, businesses, large and small, can assess their current compliance with PIPEDA, and identify areas they need to improve upon, all with an investment of less then 15 minutes,” says Fazila Nurani, founder of PrivaTech Consulting.

Take the PIPEDA Compliance Quiz to find out if your business is privacy-ready.

PrivaTech Consulting, based in Toronto, Ontario, specializes in advising organizations on compliance with Canadian privacy laws. PrivaTech also publishes PrivaTalk, a leading monthly privacy newsletter. PrivaTech’s consultants and lawyers work with the public and private sectors to proactively manage and mitigate privacy risks.

Contact for PrivaTech Consulting:

Fazila Nurani
President
PrivaTech Consulting
905-886-0751
http://www.privatech.ca?WT.mc_id=pr20051031

PrivaTech, the PrivaTech logo and PrivaTalk are trademarks or registered trademarks of PrivaTech Consulting.

###

Press Contact: Fazila Nurani
Company Name: PrivaTech Consulting
Email: fnurani@privatech.ca
Phone: 905-886-0751
Website: www.privatech.ca?WT.mc_id=pr20051031

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Authors Guild Sues Google, Citing "Massive Copyright Infringement"

 Authors Guild Sues Google, Citing “Massive Copyright Infringement”

September 20, 2005 Press Release

Contact: Paul Aiken
staff@authorsguild.org

NEW YORK — The Authors Guild and a Lincoln biographer, a children's book author, and a former Poet Laureate of the United States filed a class action suit today in federal court in Manhattan against Google over its unauthorized scanning and copying of books through its Google Library program. The suit alleges that the $90 billion search engine and advertising juggernaut is engaging in massive copyright infringement at the expense of the rights of individual writers.

Through its Library program, Google is reproducing works still under the protection of copyright as well as public domain works from the collection of the University of Michigan's library.

“This is a plain and brazen violation of copyright law,” said Authors Guild president Nick Taylor. “It's not up to Google or anyone other than the authors, the rightful owners of these copyrights, to decide whether and how their works will be copied.”

The individual plaintiffs are Herbert Mitgang, a former New York Times editorial writer and the author of numerous fiction and nonfiction books, including “The Fiery Trial: A Life of Lincoln,” published by Viking Press; Betty Miles, the award-winning author of many works for children and young adults, and the co-author of “Just Think,” published by Alfred A. Knopf; and Daniel Hoffman, the author and editor of many volumes of poetry, translation, and literary criticism, including “Barbarous Knowledge: Myth in the Poetry of Yeats, Graves and Muir” and “Striking the Stones,” both published by Oxford University Press. Mr. Hoffman was the 1973-74 Poet Laureate of the United States.

Google has agreements with four academic libraries — those of Stanford, Harvard, Oxford and the University of Michigan — and with the New York Public Library to create digital copies of substantial parts of their collections and to make those collections available for searching online. Google has not sought the approval of the authors of these works for this program.

The complaint seeks damages and an injunction to halt further infringements.

The Authors Guild (www.authorsguild.org), the largest society of published writers in the United States, represents more than 8,000 authors.

The Authors Guild is the nation's largest and oldest society of published authors and the leading writers' advocate for fair compensation, effective copyright protection, and free expression.


[Editor Comments: Another dinosaur roars in the valley of the vested industries. Let's see.... Open source software, Music file sharing (Ever make an 8-track or cassette copy for a friend? Of course not, you only know about exchanging files and burning CD's. You think you invented a way to make the cost of commercial music more reasonable, but you're late to the party even if the tools you use are light-years beyond what went before.), an now full-text search of books online. Can Open Publishing be far behind? Maybe.
 
None of these have killed the industries they appeared to be undermining, and the same is true for the printed word. Even if they full-text of the books was made available on-line, who the hell curls up with a good CRT? Oooops! sorry, I meant LCD! Print the book on your printer? Maybe if it's really small or you have a duplex laser printer. Your safe from theft from those with Inkjets for sure.
 
Man, don't sue, give it a chance with a sample of titles. Once you see how cool this is going to be, and provide additional revenue options for you, yer gonna wonder what you all upset about in the first place...!  -(hris ]
 
 
 

Publishers Sue Google Over Plans To Digitize Books

 FOR IMMEDIATE RELEASE

October 19, 2005

Contact: Pat Schroeder
Ph: 202-220-4543
Email: pschroeder@publishers.org


Publishers Sue Google Over Plans To Digitize Books
Google Print Library Violates Publishers’ and Authors’ Rights

The Association of American Publishers (AAP) today announced the filing of a lawsuit against Google over its plans to digitally copy and distribute copyrighted works without permission of the copyright owners.  The lawsuit was filed only after lengthy discussions broke down between AAP and Google’s top management regarding the copyright infringement implications of the Google Print Library Project.

 

The suit, which seeks a declaration by the court that Google commits infringement when it scans entire books covered by copyright and a court order preventing it from doing so without permission of the copyright owner, was filed on behalf of five major publisher members of AAP: The McGraw-Hill Companies, Pearson Education, Penguin Group (USA), Simon & Schuster and John Wiley & Sons.

 

The suit, which is being coordinated and funded by AAP, has the strong backing of the publishing industry and was filed following an overwhelming vote of support by the 20-member AAP Board which is elected by, and represents, the Association’s more than 300 member publishing houses.

 

“The publishing industry is united behind this lawsuit against Google and united in the fight to defend their rights,” said AAP President and former Colorado Congresswoman Patricia Schroeder. “While authors and publishers know how useful Google's search engine can be and think the Print Library could be an excellent resource, the bottom line is that under its current plan Google is seeking to make millions of dollars by freeloading on the talent and property of authors and publishers."

 

Announced late last year, the Google Print Library Project involves the scanning and digitization of millions of published books from the collections of three major academic libraries-- Stanford University, Harvard University and the University of Michigan—from which Google plans to create an online, searchable database. Oxford University and the New York Public Library are also participating in the Library Project, but are only making available works in the public domain. 

 

Over the objections voiced by the publishers and in the face of a lawsuit filed earlier by the Authors Guild on behalf of its 8,000 members, Google has indicated its intention to go forward with the unauthorized copying of copyrighted works beginning on  November 1.   

 

As a way of accomplishing the legal use of copyrighted works in the Print Library Project, AAP proposed to Google that they utilize the well-known ISBN numbering system to identify works under copyright and secure permission from publishers and authors to scan these works. Since the inception of the ISBN system in 1967, a unique ISBN number has been placed on every book, identifying each book and linking it to a specific publisher.   Google flatly rejected this reasonable proposal.

 

Noting the existence of new online search initiatives that respect the rights of creators,  such as the “Open Content Alliance” involving Yahoo, Hewlett-Packard, Adobe and the Internet Archive,  Mrs. Schroeder said: “If Google can scan every book in the English language, surely they can utilize ISBNs. By rejecting the reasonable ISBN solution, Google left our members no choice but to file this suit.”   As a twelve-term Member of Congress, Mrs. Schroeder served as the Ranking Member on the House Judiciary Subcommittee on Courts and Intellectual Property.

 

Mrs. Schroeder noted that while “Google Print Library could help many authors get more exposure and maybe even sell more books,  authors and publishers should not be asked to waive their long-held rights so that Google can profit from this venture.”

 

The Association of American Publishers is the national trade association of the U.S. book publishing industry. AAP’s approximately 300  members include most of the major commercial book publishers in the United States, as well as smaller and non-profit publishers, university presses and scholarly societies. The protection of intellectual property rights in all media, the defense of intellectual freedom,  and the promotion of reading and literacy are among the Association’s  primary concerns.

 

Editors note: A list of the members of the AAP Board of Directors  can be found at: http://www.publishers.org/about/boardmembers.cfm 

A list of AAP member companies can be found at:

 http://www.publishers.org/member/members.cfm.


Full text of McGraw-Hill vs. Google - Original PDF is here. What follows is text captured from the original PDF. Since the OCR process may introduct errors, users are advised to refer to the original PDF and not this extracted version.
 

FILED ELECTRONICALLY

Bruce P. Keller (BK 9300)

Jeffrey P. Cunard

James J. Pastor:, Jr. (JP 3 176)

Debevoise & Plimpton LLP

919 Third Avenue

New York, New York 10022

(212) 909-6000

Attorneys for Plaintiffs

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

cv

THE MCGRAW-HILL COMPANIES, INC., :

PEARSON EDUCATION, INC., PENGUIN

GROUP (USA) INC., SIMON & SCHUSTER,

INC., and JOHN WILEY & SONS, INC.

Plaintiffs,

05 Civ. ( )

COMPLAINT

ECF Case

v

GOOGLE INC.,

Defendant.

x

Plaintiff publishers The McGraw-Hill Companies, Inc. ("McGraw-Hill"), Pearson

Education, Inc. ("Pearson Education"), Penguin Group (USA) Inc. ("Penguin"), Simon &

Schuster, Inc. ("Simon & Schuster"), and John Wiley & Sons, Inc. ("John Wiley")

(collectively, the "Publishers") for their complaint against defendant Google Inc.

("Google"), allege as follows:.NATURE OF THE ACTION

1 . This is an action for declaratory and preliminary and permanent injunctive

relief, arising under the U.S. Copyright Act, 17 U.S.C. $5 101 et seq. (hereinafter referred

to as the "Copyright Act").

2 . Publishers bring this action to prevent the continuing, irreparable and

imminent harm that Publishers are suffering, will continue to suffer and expect to suffer

due to Google’s willful infringement, to further its own commercial purposes, of the

exclttsive rights of copyright that Publishers enjoy in various books housed in, among

others, the collection of the University Library of the University of Michigan in Ann

Arbor, Michigan ("Michigan").

3 . Using the rubric of a "Google Library Project," Google has announced

that it has begun and will continue a commercial program under which it will digitally

scan, or copy, the entirety of each of the books supplied to it by Michigan, without regard

to whether (a) any or all of those books are protected by copyright and (b) any of the

Publishers (or any other publisher or owner of copyright, for that matter) consents to

having its copyrighted books included in the project.

4 . In consideration for receiving books from Michigan for scanning, Google

proposes to make a digital copy of each book that it scans and then provide that copy to

Michigan for Michigan’s own use. Google also proposes to (a) store, in perpetuity, one

or more of the resulting digital copies on Google’s computer servers, (b) offer to the

public the ability to search, and have access to, the copies of the books stored on

Google’s servers and to retrieve excerpts of those books and (c) publicly display the

2.excerpts of the books to any person in the world whose search, through Google, has

retrieved that book. All of these steps are taken by Google for the purpose of increasing

the number of visitors to the google.com website and, in turn, Google’s already

substantial advertising revenue.

5 . The Publishers support making books available in digital form so that

those books can be, among other things, researched through electronic means, To that

end, they have separately developed and are continuing to develop various means of

making electronic copies of their own works available consistent with their exclusive

rights under copyright. One such means involves the recently announced Open Content

Alliance ("OCA") involving a cooperative effort among publishers, libraries and Yahoo!

Unlike the Google Library Project, OCA will make books accessible to any search engine

(including Google’s). Also, unlike the Google Library Project, entire works will be made

available with the permission of copyright holders in ways that protect their rights.

6 . The Google Library Project, however, completely ignores those rights in

favor of Google’s own economic self-interest. Notwithstanding the participation of

Michigan and other academic and non-profit libraries, there should be no mistaking that

Google’s involvement in the Google Library Project is a wholly commercial undertaking,

In exchange for the libraries providing Google with books for purposes of digital

scanning, Google "pays" by reproducing and delivering digital copies of those books to

the libraries. When Google makes still other digital copies available to the public for

what it touts as research purposes, it does so in order to increase user traffic to its site,

which then enables it to increase the price it charges its advertisers.

3

-._- ..,.___. . .-...--.7. Because Google’s entirely commercial endeavor requires, among other

things, massive, wholesale and systematic copying of entire books still protected by

copyright for public distribution and public display, it infringes one or more of each

Publisher’s exclusive rights under the Copyright Act, 17 U.S.C. 3 106. Neither (a) the

fair use provisions of 17 U.S.C. 9 107 nor(b) the narrow provisions of 17 U.S.C. 5 108,

which in very different circumstances would allow a library but, in no event, Google, to

make digital copies of these works in a library’s collection, excuse Google’s wholesale

unauthorized copying.

8 . Google is aware that each of the Publishers does not want its copyrighted

books to be included in the Google Library Project without Google first having obtained

permission from the Publisher. Google, claiming fair use, has declared that it is not

required to obtain such permission. As a result, Publishers have been forced to

commence this action to protect and prevent ongoing and imminent harm to the

copyrights in their books.

JURISDICTION AND VENUE

9 . This Court has jurisdiction over the subject matter of this action pursuant

to 17 U.S.C. 3501, and 28 U.S.C. $3 1331,1332,1338 and 2201(a).

1 0 . Personal jurisdiction is proper under CPLR 302 because Google regularly

transacts or solicits business in this District; persistently provides services to Internet

users, consumers and advertisers in this District; and derives substantial revenue from

services, including advertising services, rendered in this District.

4.11. Personal jurisdiction is proper under the U.S. Constitution because

Coogle’s business in the District qualifies as sufficient minimum contacts between

Google and the District such that exercise of personal jurisdiction would not offend due

12. Venue is proper in this District pursuant to 28 U.S.C. $5 1391(b) and

1400(a) because (i) Google conducts business in this District and (ii) Google’s actions

have injured Publishers, who conduct substantial business in this District.

FACTS COMMON TO ALL CLAIMS

Plaintiffs

13. McGraw-Hill is a New York corporation with its principal place of

business in New York, New York. Through its Education segment, McGraw-Hill is a

leading publisher of educational materials, information and solutions for the Pre-K

through 12th grade, Assessment & Instruction, Higher Education and Professional

markets. McGraw-Hill is the owner or exclusive licensee of, among others, copyrights in

the works listed at Exhibit A.

14. Pearson Education, formerly named Prentice-Hall, Inc., is a Delaware

corporation that is a subsidiary of Pearson plc and has its principal place of business in

Upper Saddle River, New Jersey. Together with its corporate affiliates, Pearson

Education is one of the leading educational publishers in the world, educating more than

100 million people worldwide. Its college and professional imprints include Prentice-Hall,

Addison-Wesley, Allyn & Bacon, Benjamin Cummings, Longman, Que, Sams and

5 I.New Riders, Pearson Education is the owner or exclusive licensee of, among others,

copyrights in the works listed at Exhibit A. ~

1 5 . Penguin is a Delaware corporation that is the United States affiliate of the

Penguin Group and is a subsidiary of Pearson plc. It has its principal place of business in I

New York, New York. In addition to its Penguin imprint, Penguin publishes under

famous imprints and trademarks, such as Viking, Penguin Classics, Penguin Press, G. P.

Putnam & Sons (founded 1 X36), Dutton, and Riverhead. Penguin is the owner or

exclusive licensee of, among others, copyrights in the works listed at Exhibit A.

1 6 . Simon & Schuster, a subsidiary of Viacom, Inc., is a New York

corporation with its principal place of business in New York, New York. Founded in

1924, Simon & Schuster’s prominent imprints include Simon & Schuster, Scribner and

Free Press. Simon & Schuster is the owner or exclusive licensee of, among others,

copyrights in the works listed at Exhibit A.

11. Wiley is a New York corporation with its principal place of business in

Hoboken, New Jersey. Founded in 1807, Wiley is a leading publisher for the higher

education, professional, trade, scientific, technical, and medical communities worldwide.

It is, along with its wholly-owned subsidiaries, the owner or exclusive licensee of, among

others, copyrights in the works listed at Exhibit A.

1 8 . Publishers invest a great deal of time and money to acquire rights to and

publish their books, which reflect not only the creative efforts of individual authors, but

also the substantive and creative review, input and organization of editors employed by

Publishers, as well as significant expenditures on the printing, marketing and distribution

6.of those works. Publishers have vigorously sought to protect, defend and enforce their

exclusive rights in and to their copyrighted books, including those listed at Exhibit A.

1 9 . In order to profitably publish their books and continue in business,

Publishers depend on initial and backlist sales of copies of book~s and the licensing

revenue from these works. Particularly with respect to books that are not intended for the

mass market, the sale of every additional copy - in whatever medium - is significant, as

is each source of ancillary revenue, such as licensing fees received for granting

permission to make copies of and prepare and use excerpts of such works in hard copy

and in electronic form.

20. It has long been the case that, due to the exclusive rights enjoyed by

Publishers under the Copyright Act, both for-profit and non-profit entities provide

royalties or other consideration to Publishers in exchange for permission to copy, even in

part, Publishers’ copyrighted books.

21. Collectively, the Publishers have registered many more copyrights than

those set forth in Exhibit A and, collectively, many more of Publishers’ works than those

set forth in Exhibit A are among the books Michigan plans to provide to Google for

digital scanning and display as part of the Google Library Project.

Defendant

22. Google is one of the world’s largest media companies. Although it is best

known for operating one of the world’s most popular Internet search engines, it generates

revenues in a very traditional manner: by "delivering relevant, cost-effective. .

advertising." See http://investor.google.com..23. To attract more users to its site ~ thus allowing it to sell "cost-effective,

online advertising" to its customers - Google offers separate search engines for the web,

images, news groups, shopping sites, and many other special interest categories. It also

has begun to offer other content, just like its competitors Yahoo!, MSN, AOL and others.

24. Google’s business model has been very successful. Based in large part on

its Internet advertising revenue streams, including its AdWords and AdSense programs,

which generate ads that target the specific keywords searched for by its users, it now

enjoys a market capitalization of approximately $85 billion.

The Goode Library Project

25. In December 2004, as part of its continuing effort to increase the

advertising value of its site, Google announced the Google Library Project, under which

it claims it will make books in several of the world’s leading libraries available for

searching online, including books currently protected by copyright. In order to do so,

Google will first obtain print copies of books from a participating library, such as

Michigan. It will then scan those books, making a digital copy of the print edition. It

will then return to the participating library the original print edition. In addition, Google

will give the library at least one copy of each book in digital form.

26. Google does not add any new expression or meaning to the books it scans

for inclusion in the Google Library Project. When portions of those books are displayed

to users, Google simply includes much (but not all) of the bibliographic information with

which the book is originally published.

8

!

----‘--7.‘----- --_______,_.. -_-.-,------- ---- ----.27. Five libraries originally agreed to participate in the Google Library

Project: The Harvard University Library ("Harvard"), the Stanford University Libraries

("Stanford"), the Bodleian Library of the University of Oxford ("Oxford"), the New York

Public Library ("NYPL") and Michigan. On information and belief, Oxford and NYPL

will limit their participation to works that are no longer protected by copyright, but are in

the public domain. Harvard and Stanford have been somewhat less clear about which

books they will make available to Google.

28. Google and Michigan, however, have stated clearly that Michigan will

make available to Google, for Google’s reproduction and display, the books in

Michigan’s collection, even if those books still are protected by copyright. Among the

books in that collection in which Publishers hold copyrights are the works set forth in

Exhibit A, each of which has been duly registered with the Copyright Office and each of

which is at imminent risk of being copied in its entirety and made available for search,

retrieval and display, without permission, unless this Court enjoins Google’s plan to

make the Michigan "collection[ 1" available online. See http://print.google.com/googleprint/

publisher~library.html.

2 9 . Google purports to justify its systematic copying of entire books on the

ground that it is a necessary step to making them available for searching through

www.google.com, where excerpts from the books retrieved through the search will be

presented to the user. Exhibit B. Google analogizes the Google Library Project’s

scanning of entire books to its reproduction of the content of websites for search

~ purposes, This comparison fails. On the Internet, website owners have allowed their

I

9 I.sites to be searchable via a Google (or other) search engine by not adopting one or more

technological measures. That is not true of printed books found in library shelves.

Moreover, books in libraries can be researched in a variety of ways without unauthorized

copying. There is, therefore, no "need," as Google would have it, to scan copyrighted

books.

30. In fact, the position that Google has taken regarding the Google Library

Project ~ that it can include books protected by copyright without permission from the

copyright owner - is inconsistent with another, very similar project, which Google calls

the Google Print Program for Publishers. There, Google has recognized that it needs the

permission of copyright owners if it is to engage in the widespread copying, distribution

and display of copyrighted works that characterizes both programs. As part of the

Google Print Program for Publishers, Google obtained the express permission to engage

in such acts from publishers, including Plaintiffs.

31. There is no principled distinction between the Google Print Program for

Publishers and the Google Library Project, with respect to the types of works that are

copied, the digital technology used to copy and store the books, the amount of a book that

is copied by Google and the public accessibility and display of the copied works. The

only distinction is Google’s decision not to seek permission for books included in the

Google Library Project because those books happen to be in the collection of a given

library. Accordingly, although Publishers support and have given Google permission to

include many of their works in the Google Print Program for Publishers, they have.objected to and continue to object to Google’s inclusion of their copyrighted works in the

Google Library Project.

32. In response to the objections of Publishers and others, Google has

announced that publishers have until November 2005 to provide Google with a list of

every one of their books still protected by copyright that they do not wish to have Google

copy as part of the Google Library Project. Should a Publisher fail to provide such a

detailed list to Google, with the information that Google has announced is required, all of

that Publisher’s books found in Michigan will be at imminent risk of unauthorized

copying (if Google has not already made unauthorized copies), distribution and public

display.

33. Both the Google Library Project and Google’s pronouncement that

publishers must provide to Google detailed lists of books that they wish to be excluded

are contrary to the black letter requirements of the Copyright Act. The exclusive rights

enjoyed by copyright owners to reproduce, publicly distribute and publicly display their

works, and to authorize others to engage in such acts, 17 U.S.C. 3 106, squarely put the

burden on Google either to obtain the permission from copyright owners to copy and

make use of copyrighted books or exclude them from the Google Library Project. Each

Publisher has already made quite clear to Google that none of its works should be

included in the Google Library Project without permission, the Publishers are under no

obligation to provide Google with any further information and the information Google

professes to need in order to easily exclude copyrighted books in print from the Google

Library Project is readily available to it from a variety of sources including, but not

1 1 !.hmited to, the Copyright Office and Michigan’s on-line catalog. See http://lib.umich.edu/

mirlyn/mirlynpage.html.

34. Apart from the November 2005 deadline set by Google, Google and

Michigan have been unclear (at best) with respect to when any given book in Michigan’s

collection has been or will be included in the Google Library Project, as well as when

Google actually has copied or will copy a given book, make it available for search,

retrieval and public display and convey the digital copy to Michigan. There is, however,

no dispute about Google’s intent: come November, it plans to continue with the Google

Library Project, which it has described as taking "the collection[ I" of Michigan and

"making its content searchable" at www.google.com. Accordingly, a concrete, justifiable

case or controversy exists with respect to Publishers’ works in the Michigan collection

because Google intends to engage in the unauthorized reproduction, public distribution

and public display of, inter alia, the works identified in Exhibit A, and of others.

35. Google’s continuing and future infringements are likely to usurp

Publishers’ present and future business relationships and opportunities for the digital

copying, archiving, searching and public display of their works. The Google Library

Project, and similar unrestricted and wide-spread conduct of the sort engaged in by

Google, whether by Google or others, will result in a substantially adverse impact on the

potential market for Publishers’ books.

COUNT I

36.

(Copyright Infringement)

Publishers incorporate the prior paragraphs by reference.

1 2

I

-------- --_-..- _..., -- _...-, - __---_~ -_-___- ~____ __._ _...,, --.--.37. Publishers’ books, a representative sample of which is set forth in Exhibit

A, are original copyrightable works. Publishers have complied in all respects with 17

U.S.C. $5 101, et seq., have secured the exclusive rights in the works and have registered

copyrights in the works with the Copyright Office in accordance with its rules and

regulations.

38. Google will infringe the copyrights of Publishers’ books by unlawfully

reproducing and publicly distributing and displaying copies of such works in violation of

the Copyright Act.

39. Google’s infringements are and will be willful, executed with full

knowledge of Publishers’ copyrights and in conscious disregard for Publishers’ exclusive

rights in the protected works.

40. Google’s deliberate infringement ofpublishers’ copyrights has greatly and

irreparably damaged Publishers and will continue to damage Publishers greatly and

irreparably unless enjoined by this Court. In the absence of injunctive relief, Publishers

will have no adequate remedy at law. Accordingly, Publishers are entitled to a

preliminary and final injunction in accordance with 17 U.S.C. § 502.

4 1 . Publishers are entitled to recover costs and attorneys’ fees in accordance

with 17 USC. 5 505.

PRAYER FOR RELIEF

Wherefore, for the reasons set forth above, Publishers respectfully pray for

judgment in their favor and against Defendant as follows:

1 . A declaration in favor of Publishers against Google on Count I.

1 3.2 . A Final Order that permanently enjoins Google from, in any manner,

reproducing, publicly distributing and/or publicly displaying all or any part of any

Publisher’s copyrighted works as part of the Google Library Project, or otherwise, except

upon the express prior authorization of the Publisher owning or controlling the copyrights

in such works.

3 . An Order that requires Google to delete or otherwise destroy all

unauthorized copies made by Google through the Google Library Project of any

copyrighted works, whether in whole or in part, owned by Publishers (a) from any

computers or web servers owned by Google or that are under its control, or (b) that are

otherwise in the possession of Google.

4 . An Order that declares that Google’s past, present and future conduct and

practices constitute infringement of Publishers’ exclusive rights of copyright in and to

their works, including the works set out in Exhibit A.

5 . An Order requiring Google to tile with this court within 30 days after the

entry of final judgment a written statement, under oath, setting forth in detail the manner

in which it has complied with the Order.

6 . An Order that Google pay Publishers for the costs of this action and their

reasonable attorneys’ fees.

1 4.7. An Order granting Publishers such other and further relief as this Court

may deem equitable and proper.

Dated: October 19,2005

Respectfully submitted,

By: /3x/-LI- A?.&\

Bruce P. Keller (BK 9300)

Jeftiey P. Cunard

James J. Pastore, Jr. (JP 3176)

DEBEVOISE & PLIMPTON LLP

9 19 Third Avenue

New York, NY 10022

(212) 909-6000 (phone)

(212) 909-6836 (fax)

bpkeller@debevoise.com

jpcunard@debevoise.com

jpastore@debevoise.com

Attorneys for Plaintiffs

The McGraw-Hill Companies, Inc.,

Pearson Education, Inc.,

Penguin Group (USA) Inc.,

Simon & Schuster, Inc., and

John Wiley & Sons, Inc..EXHIBIT A

MCGRAW-HILL

TX-5-771-910

mmon Technology,

16.MCGRAW-HILL

Author Name Book Title

I- I Kasper, et al (found) 1 Harrison’s Principles Of Internal Medicine,

( 16eVol 1

1 Harrison’s Principles Of Internal Medicine,

1 16eVol2

1 SOL SERVER 2000 FOR EXPERIENCED

GAS

Ethernet Passive Optical Networks

1 p,,ennmmn

Handbook Of Transportation Engineering

What Is Sarbanes Oxlev

Human Genetics, 5e

Great Ideas In Physics, 2e

Air And Gas Drilling Manual: Engineering

Applications For Wzer Wells, Monitoring

Wells, Mining Boreholes, Geotechnical

Boreholes, And Oil And Gas Recovery Wells,

Second Edition

Biology, 7e

What Investors Need To Know

Nobel Laureates

Mcgraw-Hill Encyclopedia Of Science And

1 Technology, 9e - -1

Handbook Of Petrochemicals Production

Process

Digital Signal Processing

Clinical Anesthesiology, Third Edition

Building Securitv: Handbook For

Architectural Pl&ning And Design

Microbiology: A Human Perspective, 4e

Moving The Earth, 5e

Introduction To Matlab 7 For Engineers

Psychology: Frontiers And Applications

.Net & J2ee Interoperability

Molecular Thermodynamics And Transport

,,"IIn"IIU

Html & Xhtml: The Complete Reference

Javascript: The Complete Reference

Microbiology, 5e

Software Engineering: A Practitioner’s

Approach, 6e

Software Engineering: A Practitioner’s

, ,

t

Mader

Madura, Jeff

McCarty

McGraw-Hill

Mitra

Morgan, G. Edward, Jr.

Nadel. Barbara

Nester, et al

Nichols, H. and Day, D.

Palm

Passer and Smith

Peltzer

Peters

Powell

Powell

Prescott, et al

Pressman

Pressman

1 7

Copyright Reg. No

TX-5-019-108

TX-5-019-109

TX-5-744-574

TX-6-1 60-569

TX-5-956-592

TX-6-029-914

TX-5-606-569

TX-4-471-448

TX-5-314-536

TX-6-072-266

TX-4-601 -3 11

TX-5-510-005

TX-6-016-928

TX-5-816-727

TX-6-029-865

TX-5-490-795

TX-6-017-697

TX-5-234-942.Author Name

Price

Proakis

Rangwala, A.S.

Raven

Raven, et al

Reddy

Rizzoni

Rosen

Rudolph, et al

S&P (Jiler)

Sal&man,

Santrock

Scardina

Schildt

Schildt

Sedev et nl Seeley, et al

Sheimc, _.__ Sheimo, Michael D.

Sheimo. Michael D. Sheimo, Michael D.

Sheimo. Michael D. Sheimo, Michael D.

Sk Shier, et al

5Shier, et al

Siedentop, Daryl Sieaenrop, Uaryl

Simchi-Levi,

EditWSimchi-Levi,

DavidKaminsky, Philip

Slater

Smith

-Smithson

Sobel

Taylor

Thompson and Bordwell

Trzukep, Richard

MCGRAW-HILL

Book Title Cowright Rep. No

Approach, Se

ORACLE DATABASE 1 Og SQL

Digital Communications, Fourth Edition

Turbo-Machinery Dynamics: Design And

Operation

Biology, 6e

Biology, 7e

An Introduction To The Finite Element

TX-5-956-560

TX-5-266-506

TX-6-168-841

TX-5-393-646

TX-5-953-607

TX-3-470-227

Method, 2e

Principles And Applications Of Electrical

Engineering, 4e

Discrete Mathematics And Its Applications,

5 e

RUDOLPH’S PEDIATRICS, 21/E

How Charts Can Help You In The Stock

Market

Dvd Confidential 2

Life-Span Development, 9e

ORACLE DATABASE log: XML & SQL

The Art Of C++

C: THE COMPLETE REFERENCE, 4/E

Anatomy & Physiology, 4e

Stock Market Rules, 3e

Bond Market Rules

Mutual Fund Rules

Hole’s Human Anatomy & Physiology, 10e

Hole’s Human Anatomy & Physiology, 8e

Introduction To Physical Education, Fitness,

And Sport, 5e

Managing The Supply Chain

TX-5-624-601

TX-5-643-474

TX-5-676-657

TX-6-148-120

TX-5-817-379

TX-5 676-264

TX-6-029-920

TX-6-017-649

TX-5-177-618

TX-4-660-286

TX-6-090-290

TX-5-197-528

TX-5-084-388

TX-6-071-274

TX-4-866-953

TX-5-880-128

TX-6-01 8-621

Saving Big Blue

Photoshop Cs And Dreamweaver Mx

Integration

Managing Financial Risk, 3e

The Pursuit Of Wealth

Health Psychology, 5e

Film History: An Introduction. 2e

Air Quality Compliance And Permitting

TX-5-03 l-397

TX-6-105-096

TX-4-864-532

TX-5-127-143

TX-5-608-847

TX-5-643-392

TX-5-673-737

1 8.MCGRAW-HILL

Author Name Book Title Copyright Rep. No

Manual

How To Do Everything With Microso:R TX-5-828-798

Office 2003

and Kestelman Adhesion Of Polymers TX-5-490-784

Perspectives In Nutrition, 6e TX-5-815-386

Standard Handbook Of Broadcast TX-6-103-945

Engineering.PEARSON EDUCATION

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Airasian & Gay

Andres & Smith

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Educational Research: Competencies for Analysis TX-5366678

.and Applications

Principles and Practices of Commercial TX-3-543-007

TX-l-481879

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5-446-636

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Anthony & Breitner

Arens & Beasley

Arnold & Chapman

Aronson & Wilson

Bear & Invemizzi

Bergeron & Bizjak

Berk

Berk

Construction

Essentials of Accounting and Post Test Booklet

Auditing and Assurance Service

Introduction to Materials Manaeement

Socii 11 Psychology

Wore Is Their Way

First Responder

Development Through the Lifespan

Infants and Children: Prenatal Through Middle

I Childhood

1 Introductory Algebra/ Raic Almhra - ---o----

1 Chemistry: The Central Science

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I AMX915 ---"-_--

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Basic Trauma Life Support for Advanced 1TX-5-854-4:

Bittinger

Brown & Lemay

1 Campbell

Ember & Ember

Friend & Bursuck

APEX-4-828-771

I Anthropology 1 TX-l-486-267

I Including Students with Soecial Needs: A Practical 1TX-5-447-750

I - Gnide for Classroom Teacher

Gerrig & Zimbardo

Giancoli

Giamretti

Gomez-Mejia & Balkin

Hambley

Herrell& Jordan

--.-Psychology

& Life

Physics: Principles with Application (Vol. 1)

Understanding Movies

Managing IIuman Resources TX-4-638-391

1 Electrical Engineering: Principles and Applications TX-5-484-641

Fifty Strategies for Teaching English Language TX-5-068-972

TX-258-61 1

TX-4-627-153

TX-A-197-X57

Heward

1Learners.

I Exceptional Children: An Introduction to Special 1TX-5-010-622

Hewitt

Education

Conceptual Physics ( TX-5-437-895

2 0.PEARSON EDUCATION

I Author Name Book Title 1 CoDyright Rep. No 1

Hill & Kolb Chemistry For Changing Times

Hoffer & Prescott Modem Database Management

Kenrick & Neuberg Social Psychology: Unraveling the Mystery

Keown & Petty Financial Management: Principles and

1 Applications

TX-5-257-130

TX-5-462-935

TX-5-609-922

TX-5-453-833

I Lannon

] Marketing Management

If Marketing

Mgmt & Stdnt CD Pkg

1 Technical Communication and Technical

TX-5-563-569

TX-3-045-005

TX-2-754-208

TX-5-982-429

TX-6-010-930

Communicatinn R~SOUTCPS

_.. _ __ _ _ _ _ _ _._ _ _ _

I I

Practical Research: Planning and Design

Java Software Solutions: Foundations of Program

Design

Emergency Care

TX-5-249-244

TX-4-667-266

TX-5-926-757

- I I

ciples of Risk Management and Insurance

,ganizational Behavior

Fundamentals of Management

The Cnltnral T.andscape: An Introduction to

TX-5-260-01 1

TX-5-668-575

TX-4-614-271

TX-199-328

2 1.PEARSON EDUCATION

Author Name Book Title Cowright Rep. No

1 Huma

1 is for combined‘

Stokstad Art History Revised Vol. 1

V.1&2)

TX-5-973-192 (Reg.

is for combined

Stokstad

Strunk & White

Tannenbaum

Tompkins

Tompkins

Tortora & Funke

Troyka

Vacca & Vacca

Microbiology: An Introduction

Simon and Schuster Handbook for Writers

Content Area Reading : Literacy and Learning

Art History Revised Combined Vols. 1 & 2

The Elements of Style

Excursions in Modem Mathematics

Literacy of 21 St Century

Language Arts: Patterns of Practice

V.1&2)

TX-5-973-192

TX-5-032-332

TX-3-997-590

TX-4-490-923

TX-3-355-807

PA-1-207-875

TX-5-457-897

TX-5-461-357

Vacca & Vacca

Wade & Tavris

Wade & Tavris

Walraven

Washington

Watson & Baker

Wells & Burnett

Wheelen & Hunger

Young & Freedman

1 Reading and Leamine to Read

1 Invitation to Psychology

] Psychology, Me:dia and Research Update

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Evans, Richard The Coming Of Th

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Foerst. Anne God In The Machine

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A Day Late

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Daydreaming Boy

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i9-910

ix-169

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Hoch

Huang

Jones

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TransformingProteins and Genes Into Drugs

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