Absolute Information Power Corrupts Absolutely

Spam in blogs, Spam Blogs, Spam Posts, Spamming blogs, and Comment Spam
Spam in blogs (also called simply blog spam or comment spam) is a form of spamdexing. It is done by automatically posting random comments or promoting commercial services to blogs, wikis, guestbooks, or other publicly accessible online discussion boards. Any web application that accepts and displays hyperlinks submitted by visitors may be a target.

Adding links that point to the spammer's web site artificially increases the site's search engine ranking. An increased ranking often results in the spammer's commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers.

Buying Blog Comments
A new website came out where spammers can now purchase blog comments from legit writers. People write the blog comments and use their username for the anchor and the URL for their spam site. The main site is Buy Blog Comments but there have been some more popping up in other places..

Pay Per Post

PayPerPost, Inc.
Founded         Orlando, Florida, USA (June 30, 2006)
Headquarters    Orlando, Florida, USA
Key people      Ted Murphy, CEO & Co-Founder; Paul Lewis, Co-Founder

PayPerPost (PPP) is a website which helps content creators such as bloggers, videographers, podcasters and photographers find advertisers willing to sponsor specific content. The advertisers create opportunities ("opps") that describe the content they are looking for (e.g. feedback, reviews, buzz, creative, video). The bloggers (sometimes referred to as "Posties") then choose opportunities in their area of interest.

Once the blogger has written a blog post or posted a video that matches the requirements, PPP then reviews the post against its requirements (e.g. topic, tone, length) and PPP terms of service (e.g. disclosure required, no adult content), and handles payment.

The company recently (as of April 2007) introduced a segmentation system whereby advertisers can limit which bloggers qualify for their opportunity. The system uses criteria such as Technorati rank, Google Page Rank, Alexa rank, blogger quality rank, and blog categories. They can also exclude blogs on certain domains.

The company sparked controversy in its first year, with critics claiming that sponsored blogging was unethical. It has received sustained criticism from technology blogger Michael Arrington and sustained support from technology blogger Andy Beard. Some supporters claimed that sponsored blogging helps "blue-collar bloggers", and PayPerPost members claimed that there is room for all views in the blogosphere.

PayPerPost was founded by Ted Murphy, who also founded the interactive agency MindComet and the "BlogStar Network", designed to connect advertisers with bloggers in a manual, non-marketplace fashion.

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