Businesses use Weblogs to Communicate with Customers

 

Businesses use Weblogs to Communicate with Customers

Businesses across the country are replacing traditional marketing devices with another, much more powerful marketing tool: the weblog. Shawn Weeks, a marketing consultant from Columbia, South Carolina, explains how weblogs are highly beneficial marketing strategies for any company – large or small.

Columbia, SC (PRWEB) December 13, 2005 – Many businesses are using their websites, accompanied with a weblog, to satisfy old customers and entice new ones.

Weblog is a buzzword that has gained incredible popularity lately, particularly in the media; it’s simply an online journal or diary. While weblogs began with such a simple, wholesome purpose of allowing individuals to keep in touch with friends and family, blogs (short for weblog) are now turning into an additional means of advertising for many savvy companies.

The advantages of weblogs to businesses, both large and small, are abundant. Large corporations, such as FedEx, Mitsubishi, and Starbucks are using blogs to appear less like colossal, faceless entities and more like trusted mom-and-pop shops. For example, visitors who frequent the weblog managed by Google can find stories and pictures of Google employees at baseball games, marathons, and other leisurely events.

One key concept behind the Google weblog, as well as other corporate blogs, is widely prevalent in the television shopping industry. Sales representatives on television shopping networks appeal to potential customers by creating a sense of friendship and trust. The sales reps accomplish this by referring to his or her family members, friends, and daily lives while selling a product. The consumer feels safe, secure, and happy – knowing that by making a purchase, they are fulfilling their own need and buying from a friend.

Small businesses, on the other hand, use weblogs to become even more accommodating to their normally small, loyal customer base. They are using blogs to keep frequent shoppers aware of any new product arrivals, while announcing specials and sales to keep existing customers happy and to attract new ones.

About Shawn Weeks
Shawn Weeks is a marketing consultant from Columbia, South Carolina who provides creative marketing solutions for small businesses. He can be reached at (843)303-4836 or through his website at www.shawnweeks.com.

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Press Contact: Shawn Weeks
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Phone: 843-303-4836
Website: www.shawnweeks.com