Sunday, February 07, 2010

MediaPost Classifieds for Sunday, February 7, 2010

MediaPost Classifieds for Sunday, February 7, 2010.

Find a better job or put your help wanted ads in front of the best-qualified audience in media, marketing and advertising. Submit your classified ads online.

Situations Wanted
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ONLINE VIDEO AD PRODUCTION & DISTRIBUTION MARKETING/SALES DIRECTOR
Bay Area/New York/London, Any State
If you're a big agency that thought you couldn't touch SMB's because their budgets are too small: Think again. These days every SMB wants an online video ad. Restaurants, lawyers, dentists, plumbers, etc. Millions world-wide. But how do you make Video ads easy to produce and deliver, and as profitable as TV Ads or print? In today's complex online ad world, full of new technology and too many acronyms, the small business owner is often overwhelmed with choices and looking for a simple advertising solution. I can set up and manage a complete sales and production process for online video ads. One that will make video sales and production a snap for both the advertiser and the agency or salesperson. I am a brand name, highly experienced video ad producer and marketer. I know the processes that can make affordable SMB video ad sales programs run smoothly and profitably. I can also help you build an extended media distribution network to offer SMB advertisers added benefit and give you increased revenue. Now we can finally grab hold of that multi-$Billion 'Long Tail'. VideoAdExec@aol.com

MULTI-MEDIA, ONLINE SALES AND MARKETING PROFESSIONAL
Any City, Any State
I am seeking a sales or sales management opportunity with a small to medium size organization that wants to grow at a stealth pace. I have extensive online and multi-media sales success in helping eCommerce retailer's, national Publishers and CPG companies monetize their websites. I successfully developed and executed online sales and marketing strategies that leveraged the reach of eCommerce retailer's and the value proposition of their suppliers through customized online solutions that combined rich media, Video, Email, Behavioral Targeting, dynamic content, micro sites and display advertising. I worked hand in glove with the largest online retailers, supplier's headquarter brand groups and the leading online publishers. Some of the retail partners include: Wal-Mart, Sam's Club, Best Buy, Dell and Shutterfly. I also worked with retailer's suppliers and their national media agencies to influence the allocation of national media dollars to support the brand groups on the eCommerce retailer websites: Some of these suppliers include: Sony, Samsung, Procter & Gamble, Blackberry, Nokia, Nintendo, Vizio, Hewlett Packard, Dell, AT&T and Verizon. Agencies include: MEC/Mediaedge, Digitas, Mediavest, OMD, Mindshare, Razorfish, Starcom, Ogilvy, Integer, TracyLocke, GSD&M, ClickHere and Slingshot to name a few. I am open to extensive travel and/or relocation. For more information please contact: Davidfernandez57@gmail.com or call 972.668.0668.

ONLINE MARKETING PRO ATLANTA SEEKS OPPORTUNITY
Atlanta, GA
Marketing professional with more than 14 years of hands-on interactive and integrated marketing experience, SMBs to CPGs. Proven record of planning and leading comprehensive marketing strategies that provide competitive advantage, produce additional revenue streams, and deliver measurable return on investment. Out-of-the box thinker and strategic planner focused on long-term company success. Proven accomplishments in planning, developing, executing, and managing all aspects of marketing operations. Outstanding leadership and high-performance team building, proven financial stewardship and excellent communication skills. Specialties: Lead Generation, Relationship Management, Interactive & Direct Response Marketing, Social Media Engagement & Interaction, Brand & Consumer Insights, Marketing Communications, Emerging Media. Strategic research/insights & planning. Developing and leveraging thought leadership. Media relations. Entrepreneurial mindset & approach. Agency Operations Management; Cross-Functional Team Leadership; Account Management / Retention; Campaign Management and Performance Analytics. atlmktgpro@gmail.com

ONLINE MARKETING ROCKSTAR
Los Angeles (but open to relocation), CA
An experienced and innovative digital marketing MBA specializing in online content management and distribution, I've developed and implemented comprehensive, high-ROI online marketing strategies for high-profile clients such as MTV Networks, The Laugh Factory, GameTrailers.com and Advertise.com. With a deep and varied skill set that includes proficiency in multiple productivity programs and knowledge of 3 languages, I'm looking for digital content marketing opportunities focused on identifying and exploiting areas of growth across digital platforms to reach audiences at all content touch-points, including online video, display, gaming and mobile platforms. --- email: bchernin@gmail.com --- profile:
http://www.linkedin.com/in/borischernin

FREELANCE WRITER/CREATIVE DIRECTOR
New York, NY
Multiple Emmy Award winning writer available for freelance writing or interim CD/management position. Samples and bio at stevefreelance.com or call Steve @ 917-769-9591

SALES DIRECTOR/SENIOR SALESPERSON POSTION WANTED
New York, NY
An accomplished multi-platform media executive with exceptional abilities and a proven track record in developing and implementing projects and solving problems through an innovative style of management and marketing in print and new media sales. Please call David at 516-234-0321 or email at kastfmly@optonline.net

INTERNET, MARKETING AND MEDIA PROFESSIONAL
Orange County/Telecommute OK, CA
Highly motivated, self-starter, with account management, sales, marketing, new media and product management experience. Seeking new opportunities. Telecommute ok. Please contact: staceym@gmail.com

TENACIOUS DIRECTORIAL-LEVEL NEW BUSINESS/PIPELINE DEVELOPMENT/SALES PROFESSIONAL
New York, NY
TENACIOUS DIRECTORIAL-LEVEL NEW BUSINESS/PIPELINE DEVELOPMENT/SALES PROFESSIONAL Superior, tactical, tenacious, doggedly-determined, consultative-styled, effective (self-effacing and humble, too...with a required sense of humor...Really!) New Business/Pipeline Developer/Sales professional SEEKS new, pivotal and distinguished, FULL-TIME-focused opportunity/situation WITH commensurate full-time comp/benefits, metro NYC, interactive branding/marketing solutions/services/content enterprise opportunity. (PLEASE: NO 1099's and 'unorthodox comp proposals') Qualification highlights: Rapid market penetration and navigation = rapid ROI. Creative problem-solver/troubleshooter. Relationship/'rolodex'-builder. Compelling opener and closer. Adept at tactfully turning competitor's perceived assets into liabilities and turning a challenged media property's perceived liabilities into....assets.... REAL companies, large, medium and small, with REAL offerings, can please REQUEST my resume: michaelspitz001@hotmail.com. Please DON'T send me YOUR resume. If your company REALLY has something of pivotal, unique value to your target market, there is virtually NO door I can't open... Tough economies require unique individuals with critical assets, core skills and attitude in order to conquer challenges and level competition. Look no further...

EVP MOBILE & ONLINE SALES
NY-LA , Any State
Mobile Media and Advertising Industry veteran with over 15 years experience in new emerging media and interactive digital advertising can help your company thrive in today's economy. My background sits at the crossroads of technology, media and advertising. I recently served as Executive Vice President Sales for Myxer an advertiser supported mobile entertainment company. Previously I served as Senior Vice President at Mamma.com USA a mobile search and on-line media web 2.0 company. Additionally served as Chief Revenue Officer of 1 Rage Mobile Media, a digital interactive mobile media company serving high profile companies; Cox Media, Pulse Entertainment, Dish Networks, iMEDIA and others, and as Senior Vice President Sales for Mobliss a mobile media and advertising group where I drove growth of on-line and mobile media advertising and content services revenues. Prior to this I served as Senior Vice President Sales of a Liberty Media (NYSE: L, LMC.B) owned media location company where I lead the start-up company to record growth and expanded its market reach. I am a key evangelist of leveraging both the creative and emerging media elements to build relationships with both brands and consumers. I have been instrumental in working with American Idol, FremantleMedia, Fox, Coke, AT&T, Verizon, T-Mobile, Sprint any many others to establish new emerging media strategies and methodologies. I am open to consulting and exploring senior level opportunities. I can be reached at 404-939-7718 or rpavane@bellsouth.net

DIGITAL SALES MANAGER
Atlanta, GA
11 years of media sales and marketing experience. My experience includes 3 years of Marketing, 4 years of print sales and 8 years of digital media sales including display, mobile, SEM and technology. I have worked on both the regional and national levels while covering 14 states in the South including MI, MA, and TX. I have established relationships with top level agencies and brands. Proven track record, top performer, closer, creative thinker, problem solver. If you are looking for an excellent candidate in the South, please contact me at jmstewart75@yahoo.com or 404-216-0772.

BROADCAST BUYING DIRECTOR / SENIOR MEDIA BUYER
West Coast, Any State
Advertising Media Manager with 15 years of progressive experience and an exceptional record of developing, executing, and managing media buys,(TV, radio, digital, print, OOH), evaluating marketing opportunities, and leading highly productive media teams. Well-seasoned in both branding and direct response. Proven account management ability demonstrated with respected clients such as Ford Motor Company, Pfizer, Marriott Hotels and many more. Experienced in both agency and client-side of business. Known for expertise in building and improving business and developing partner/vendor relationships through exemplary communication skills, efficiency and intelligent negotiation. osborne_mike@msn.com
http://www.linkedin.com/pub/mike-osborne/10/114/503

DIRECT AND ONLINE MARKETING PROFESSIONAL SEEKS MARKETING OPPORTUNITY
Port Washington, NY
Direct and online marketing professional is seeking hiring companies (no recruiters) needing to leverage and drive their customer data to achieve the highest top line sales and maximize return on investment. Expert working in the SMB (small to mid size companies) requiring web, email, CRM (customer relationship marketing) with the ability of leveraging data assets to achieve greater insight into customer historical value to company, reduce wasted advertising expenditures by focusing revenue on highest ROI. Will consider all opportunities in all locations (based out of New York metro). Please only hiring companies (no recruiters and no odd ball compensation, but will consider hourly) with serious interest. Contact Eric B. Mohr 516 874-7839 or email ericbmohr@verizon.net.
Employment Opportunities

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
CREATIVE/ART DEPARTMENTS JOBS
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MIZZOU IS HIRING THREE ADVERTISING PROFESSORS
Columbia, MO
If you can teach what you do for a living, you could be one of them... * Professor of Creative Media * Professor of Creative Copywriting * Professor of Creative Design & Visuals. Growth of our Strategic Communication (Advertising, PR and New Media) program at the Missouri School of Journalism means we will be adding three dynamic industry professionals to our staff of full-time professors. No advanced degree is necessary, but industry experience, a strategic focus, and a passion to teach are musts. For further details, go to
http://hrs.missouri.edu/find-a-job/academic/unit/journalism/.

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
GENERAL/CORPORATE/ACCOUNT MANAGEMENT JOBS
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INTERACTIVE ACCOUNT DIRECTOR
New York City , NY
Interactive Account Director needed for Sapient New York. Agency experience required. To apply:
http://sapient.recruitmax.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=4257&szReturnToSearch=1&szWordsToHighlight=

INTERACTIVE ACCOUNT SUPERVISOR
Paramus, NJ, NJ
The ideal candidate will strategically partner and be the lead contact for major clients responsible for coordinating recommendations, planning, development and execution of interactive media planning, lead generation and special projects in accordance with the client's objectives and budget parameters. To apply:
http://tinyurl.com/y9xay9s

SALES DIRECTOR
Chicago, IL
The Sales Director will work closely with leadership to prioritize outreach, relationship development and networking enhancement for the purpose of RFP generation. Must have 3+ years success selling online media and a strong rolodex of contacts at major digital agencies. Please include your salary expectations in your cover letter along with your resume submission to careers@triaddigital.com and please visit our website at www.triaddigital.com.

CLIENT RELATIONSHIP MANAGER
Princeton, NJ
Responsible for managing and growing key client relationships for NetElixir. Knowledge of SEM/SEO mandatory. Position is based in our Princeton office. 3+ years of relevant experience. Email resume and cover letter to careers@netelixir.com.

DIGITAL ACCOUNT SUPERVISOR
New York, NY
Global agency seeks digital account pro. michelle@sunconsultants.com

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
MEDIA BUYING/PLANNING/SUPERVISOR/EXECUTIVE JOBS
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DIGITAL MEDIA BUYER/PLANNER
Denver, CO
Thriving Denver ad agency seeks Digital Media Buyer/Planner with 3+ years of experience. More info at www.sharpideas.com. Email resume to careers@sharpideas.com.

MULTI-MEDIUM PLANNER/BUYER
Austin, TX
We're looking for a Media Planner/Buyer with a minimum of 4 years experience in a variety of mediums: broadcast, print, interactive, social media, etc. For more information, please click on the link below:
http://www.dn3austin.com/careers/media-planner-buyer Please send your resume and cover letter to knock@dn3austin.com An EOE Employer

SHORT FORM MEDIA COORDINATOR
Exton, PA
Cmedia, a leading direct response television and digital media agency is looking for a Short Form Coordinator who is highly ambitious, charismatic and works well within the fast-paced environment of infomercial media buying. Send your resume and cover letter to jobs@r2cgroup.com and visit us on the web at www.r2cgroup.com.

CLIENT DIRECTOR
Brisbane, CA
This position will be based in Brisbane, CA at Walmart.com HQ. The Client Director will represent Triad at Walmart.com and be a key day to day interface between Walmart.com and the Triad Wal-Mart Online Media (WOM) team in Tampa, FL and Bentonville, AR. Must have 7 - 10 years of Sales or Marketing experience at top pedigree companies. PLEASE INCLUDE YOUR SALARY EXPECTATIONS IN YOUR COVER LETTER ALONG WITH YOUR RESUME SUBMISSION TO CAREERS@TRIADDIGITAL.COM AND PLEASE VISIT OUR WEBSITE AT WWW.TRIADDIGITAL.COM.

MEDIA SUPERVISOR
Chicago, IL
Media Supervisor with 5-7 years experience in local/regional planning and buying. Bachelor's degree. Please apply at hr @rpmadv.com. No calls please.

SEARCH ENGINE MANAGER
Kansas City, MO
Send resumes to fmcguire@vml.com Looking for candidates withthree-plus years of paid search experience as a search expert. Comfort with and passion for bid management technology and paid search is required. Knowledge of Google Adwords is mandatory; must be Google Adwords and Yahoo! Certified. Must be experienced in bid management tools. Lives and breathes search (PPC) daily. www.vml.com for full description.

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ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
RESEARCH: MEDIA, MARKET, ADVERTISING, ONLINE JOBS
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SALES REP
L.A., CA
Must have exp. in sales of internet advertising. Send resume to: jobs@ca-advertising.com

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ADVERTISING/MARKETING TECHNOLOGY PROVIDER
ADVERTISING/PROMOTION/CREATIVE JOBS
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MEDIA PLANNER/BUYER
Las Vegas, NV
Las Vegas' R&R Partners is looking for a talented Media Planner/Buyer. The top 10 independent agency best known for the 'What happens here, stays here' campaign is hiring. If you are strategic yet creative, collaborative yet can work autonomously, traditionally trained yet new media savvy, have both buying and planning experience, then we are looking for you. To submit a resume, email hr@rrpartners.com.

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ADVERTISING/MARKETING TECHNOLOGY PROVIDER
SALES, MARKETING JOBS
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ONLINE ADVERTISING JOBS AT AKAMAI
New York, NY
Akamai's Advertising Decision Solutions division runs an innovative performance-based behavioral targeting ad network (acerno) that enables large online display advertisers to run extremely efficient marketing campaigns. The ADS team has multiple openings in Sales, Ad Operations, and Analytics. For more information please visit www.akamai.com/careers. EOE.

SALES EXECUTIVE/DIRECTOR
New York, NY
MediaBank is hiring exceptional sales talent to sell MediaBank software products. Send resume to: LBRZEZINSKI@MBXG.COM

PUBLISHER DEVELOPMENT DIRECTOR (PROFITABLE ONLINE STARTUP!)
New York, NY
Turn Inc. (turn.com) is the smart platform for digital advertising. Required Skills: * Media buying and/or business development experience in the context of advertising inventory acquisition Email resume to: jobs@turn.com

CLIENT SERVICE/ACCOUNT REPRESENTATIVE
New York, NY
Telmar, a global leader in the media planning and analysis software & services, is seeking an outgoing and energetic client service account representative to service our US clients. Responsibilities will include user trainings, user support, working with product development teams and special client projects. The successful candidate must have 2+ years experience in advertising media planning/research. Will have excellent written, verbal and interpersonal communications skills. Experience with Telmar or other media planning software systems preferred. Travel required. Please send CV to careers@telmar.com.

ADVERTISING SALES ACCOUNT EXECUTIVE
New York, NY
Jumptap, Inc. is seeking to hire Ad Sales professionals (All levels) to join our team. Please see full description at www.jumptap.com.

DIRECTOR OF AD SALES
San Fransisco, CA
Jumptap, Inc. is seeking to hire Ad Sales professionals (All levels) to join our team. Please see full description at www.jumptap.com.

AD SALES DIRECTOR OR SR. ACCOUNT EXECUTIVE
Chicago, IL
Jumptap, Inc. is seeking to hire Ad Sales professionals (All levels) to join our team. Please see full description at www.jumptap.com.

SENIOR ACCOUNT EXECUTIVE
Los Angeles, CA
ChaCha is seeking a seasoned sales individual with impeccable skills and a min. of 5 years of ad sales experience including selling digital ad solutions (Web & or mobile). Must have contacts at West Coast agencies and direct advertisers with a focus on entertainment marketers. View job and apply through:
http://chacha.myexacthire.com/searchjobs.php

ONLINE AD SALES EXECUTIVES
New York, NY
Online video platform hiring Ad Sales Executives must have national brand & agency relationships. 5+ years exp. Immediate hire. Amazing benefits with major stock equity. Send resume to careers@beezag.com

MARKETING DIRECTOR
San Francisco, CA
Userlytics (www.userlytics.com) is a US-European venture focused on becoming the leading user experience remote testing service for online and offline products and services. Reporting to the CEO and founder, you will manage the launching of the US market in the short term, as well as other European and Asian markets. Interested parties send CV to: arivas@userlytics.com

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ADVERTISING/MARKETING TECHNOLOGY PROVIDER
TECHNOLOGY DEPARTMENT JOBS
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MEDIA BUYERS/PLANNERS - JOIN MEDIABANK
Chicago, IL
MediaBank is hiring indiviudals with Media Buying and Planning experience for various roles. E-mail: LBRZEZINSKI@mbxg.com for available positions.

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
MEDIA BUYING/PLANNING JOBS
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SR MANAGER ONLINE MEDIA
Holmdel, NJ
Vonage seeking Sr. Manager Online Media, to manage planning & development of online media (Social, Display & Search) programs driving revenue. Requires deep knowledge of Online advertising, analytics, web interconnectivity & collaboration with agency partners. If interested, send resumes to: michele.remondelli@vonage.com.

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
PRODUCT/BRAND/CATEGORY MANAGEMENT JOBS
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WEB PRODUCT MANAGER
New York, NY
Technical product owner for a portfolio of artist and music related websites. 5+ years experience creating interfaces, large-scale websites, or applications ideally in a digital agency, social networking company, or media company. Please visit our website at wmg.com to view the job description and apply.

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
RESEARCH: MEDIA, MARKET, ADVERTISING, ONLINE JOBS
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DIGITAL MARKETING MANAGER
Kennesaw, GA
INVISTA is seeking a Digital Marketing Manager to lead our digital marketing strategy. Work w/ business teams to translate business strategy into interactive marketing strategy from concept through implementation including: interactive web experience, search engine & on-line advertising efforts, & social networking strategies to create conversations, experiences and word of mouth advocacy. Visit INVISTAcareers.com for more.

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MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
SALES, SALES MANAGEMENT JOBS
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MOBILE AD SALES -
Los Angeles, CA
This company is on track to be a leader in the mobile space. This position will allow you to work remotely focusing on the auto and entertainment industry sectors. betsi@cuttingedgejobs.com

ACCOUNT EXECUTIVE
New York, NY
Present a proven, effective online sales vehicle: Video Webstars. We deliver the largest audiences to important brands. If you have brand relationships, understand product placement and celebrity endorsement, this is right for you. We seek only closers. Online ad sales or product placement experience vital. Salary, commission, insurance. Sell the CEO: 212 681 8181 Walter Sabo. Thank you.

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MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.)
ADVERTISING/PROMOTION JOBS
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DIGITAL SALES REP
New York, NY
We are a premier Sports and Entertainment Co looking for someone with at least 2 years digital sales experience. Email Res and CL to careers@neulion.com.

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MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.)
P.R./CORPORATE COMMUNICATIONS/ADMINISTRATIVE/FINANCIAL JOBS
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ASSISTANT/ASSOCIATE PROFESSOR: PUBLIC RELATIONS/SOCIAL MEDIA
Syracuse, NY
S.I. Newhouse School of Public Communications is seeking a PR/Social Media Professor
http://newhouse.syr.edu/About/Newhouse_Jobs/index.cfm

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MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.)
SALES OR MARKETING, INCLUDING SALES/MARKETING MANAGEMENT JOBS
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DIGITAL SALES PROFESSIONAL
New York Metro, NY
"NY Metro based, digital sales pro needed for LPS Real Estate Group - operator of the REALM network - a national footprint of agent, broker & real estate sites. Digital sales experience required, & 1-2 years of media planning experience helps. Need someone who is respected by the NYC agency community & can get an audience for new concepts. Solid base salary & commissions from first dollar. Send resume with brief intro to: johnlpsreg-NYmetroposition@yahoo.com"

ACCOUNT MANAGER
NY Metro Area, NY
Need top tier sales rep to sell online display ads/custom solutions to clients targeting small/medium size business. 12 million UVS/30 million PVS and a solid pitch. Ranked as a leader in market. Work from home. Email resume and salary history to kbrennan@manta.com

NATIONAL ACCOUNT EXECUTIVE
Los Angeles, CA
NATIONAL SALES POSITION- Allover Media has an immediate need for an experienced advertising account executive with a proven track record, strong national advertiser and ad agency relationships. Ability to meet and exceed sales goals is a must. 3-5 years minimum experience selling strategic solutions in traditional and non-traditional OOH. We seek only closers. OOH experience is vital. Sell the National Sales Manger: 763-488-4036. Brent Baer

ADVERTISING SALES EXECUTIVE FOR ASIAN AMERICAN SEGMENT
Los Angeles, NY or New York, , NY
LA or NYC-based, Asian content focused ad sales rep for fast-paced company with high-quality online video portfolio. Learn more at videolantern.com/jobs

NATIONAL STRATEGIC ACCOUNT MANAGER-LOS ANGELES
Los Angeles, CA
AT&T Advanced Ad Solutions has an immediate need for an experienced advertising account manager with a proven track record, strong national advertiser and ad agency contact base and ability to meet and exceed sales goals. 3-5 years minimum experience selling integrated solutions using both traditional and interactive media, mobile advertising experience is preferred. Send resume to: pf1328@att.com.

MEDIA/TRAFFIC COORDINATOR - ADVERTISING - INDIEWIRE
New York, NY
indieWIRE & SnagFilms seek a candidate to assist and work with the Advertising Manager on all online advertising sales. For full description and contact:
http://www.indiewire.com/jobs

NATIONAL STRATEGIC SALES MANAGER - NY
New York, NY
AT&T Advanced Ad Solutions has an immediate need for an experienced advertising account manager with a proven track record, strong national advertiser and ad agency contact base and ability to meet and exceed sales goals. 3-5 years minimum experience selling integrated solutions using both traditional and interactive media, including mobile advertising. Send resume to: pf1328@att.com.

ACCOUNT EXECUTIVE
New York, NY
Outside.in is looking for killer sales talent to cover agencies who plan and buy local-media (Centro, MNI, etc.) If you know local and are looking to join a fun start-up, please email us your LinkedIn profile to careers@outside.in. 2-4 years sales or 1-2 years planning experience preferred.

VP OF AD SALES
New York, NY
Tadcast is building a platform for online video product placement. Seed funded. Accomplished team including prominent Hollywood producers. VP of Ad Sales wanted with strong agency/brand contacts in 12-24 yo demos, 3-7 yrs digital ad sales exp. Send to: tadcastadsales@gmail.com

ONLINE AD SALES
NY, NY
FSV is a digital sports marketing company and is the #5 top online sports property in the U.S. Need AE to sell online media to select national advertisers and agencies. Strong agency/client contacts, 3-5 yrs digital ad sales exp. Sports exp., Send to: jobs@fantasysportsventures.com

AD SALES MANAGER
New York, NY
Mid Level Online Salesperson based in NY selling Blue Chip site to Blue Chip advertisers in food, health, finance, travel categories. Must come have strong contacts at agencies and clients and must have the drive to succeed and have fun doing so. Package includes Base+Comm+Benefits. For more details contact: onlinesaleshire@gmail.com

ACCOUNT EXECUTIVE
New York, NY
Duties & Responsibilities: * Prospect, pitch, and close sales * Identify agencies' and clients' online advertising needs and work with the Marketing team to propose efficient solutions * Establish strong relationships with advertising agency personnel including all decision-makers and key influencers from junior media planners to top management * Ability to pull comScore numbers and @tplan numbers for research for campaign strategies and recommendations * Become a positive and influential presence in your region * Travel up to 25% * Entertain Junior media Planners at night during the week to build strong relationships Skills: * Minimum 4 years interactive account management and online media sales * Must be a self-starter and extremely self-sufficient * Bachelors Degree * Desire to build lasting client and agency relationships * Experience taking ownership of a project and seeing it through to completion * Strong yet sophisticated phone capabilities * Ability to develop relationships through cold calls and networking send resumes to: hwetzler@deviantart.com

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Media Classifieds for Sunday, February 7, 2010
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Saturday, February 06, 2010

Behavioral Targeting Click Fraud

If you could steal a small amount of money from thousands of people you don't know and will never meet, have little to no chance of being caught, and make a lot of money doing it, would you? Me neither, but I think we are in the minority. I've been ranting about click fraud for years and proposed the adoption of "flat-rate" advertising as being the only realistic solution to the problem to Google and others many times. Well, the situation is there in many different forms just as it has been for years, yet no one seems willing to really do more than stick a few fingers in the dike.

Benamin Edelman's site


Is Behavioral Targeting Being Used for Click Fraud?

by Steve Smith , Friday, February 5, 2010
Spyware was and still is the bane of neophyte PC users. I don't know how many times over the years I have been enlisted to cure the dysfunctional computers of my teen daughter and her friends. In every case, their youthful, shallow-pocketed pursuit of "free" anything online had led them to sites that inevitably clog their systems with spyware, which, once on a system, opens the door to all of its spy friends. It can take less than a month for a new PC to grind to a halt under the weight of all of those competing background processes.

But according to Harvard Business School Assistant Professor Ben Edelman, spyware and its behavioral tracking is also hurting marketers by contributing to click fraud. In research he published to too little notice last month, Edelman found that spyware surreptitiously planted on PCs was deliberately tracking users' browsing habits to see their likely purchase intent. The spyware knows what merchants the user already visits and likely buys from, and then the system "fakes a click" on the Google pay-per-click ad for the same merchant the consumer already uses.

"If the user proceeds to make a purchase - reasonably likely for a user already intentionally requesting the merchant's site - the merchant will naturally credit Google for the sale," Edelman says in his report. "Furthermore, standard optimization strategy will lead the merchant to increase its Google PPC bid for this keyword on the reasonable (albeit mistaken) view that Google is successfully finding new customers. But in fact Google and its partners are merely taking credit for customers the merchant had already reached by other methods."

One of Edelman's correspondents likens the practice to hiring someone to give out street flyers advertising an establishment. But then the rogue plants himself at the entrance to hand incoming patrons the sheet, effectively getting credit for  "converting" existing customers. 

 Edelman says he tested for this problem on a virtual computer in his lab that was running the Trafficsolar spyware software. He used the PC to browse to sports apparel vendor Finishline.com. He was able to detect that Trafficsolar opened an unlabeled pop-up window that eventually redirected back to Finishline.com via a fake Google PPC click. The path between the spyware and Finishline.com is extremely complex, but Edelman says his screenshots and packet logs show the click being generated on the test PC without user interaction, hopping across seven or eight redirects.

 If these schemes are widespread, then they undermine the trustworthiness of the PPC model in several critical ways, Edelman argues. First, it makes the advertiser pay for a customer it has already acquired. Then it encourages inflated keyword bidding by giving the advertiser the false impression the campaign is working well. And finally, it is producing an illegitimate click, one that the user never actually made.

 Let's say the PPC was valued at $1. Each of the many intermediaries is passing along some share of the original Google fee to the network that redirected the traffic. By the time the original spyware vendor takes a cut, it is likely down to pennies. "The many intermediaries and their many fees, reinforce why this is such a terrible deal for the advertisers," Edelman tells me. "The advertiser agreed to pay a high price for traffic that was supposed to be valuable - worth the full $1 per click. Yet the ultimate seller [the spyware that originated the click path] is willing to sell it for just a penny or two, because the seller is selling something that just isn't worth it. But through the series of intermediaries, the advertiser nonetheless gets charged the high price for the low value placement."

 It is hard to say how prevalent or widespread the offending spyware software is, but Edelman's tests suggest a number of intermediaries are happy to participate in this system. In the model he describes, behavioral targeting is turned on its head to work against rather than for advertising efficiency.

Post your response to the public Behavioral Insider blog.
See what others are saying on the Behavioral Insider blog.

Contributing writer Steve Smith is a lapsed academic who saw the light, bolted the University and spent the last decade as a digital media critic and consultant. He is chair and programmer of OMMA Mobile and OMMA Behavioral conferences from Mediapost and is the Digital Media Editor at Media Industry Newsletter (MIN) from Access Intelligence. Contact him here. 

Do you have strong opinions and inside knowledge about the topic of this newsletter -- and do you want to share your insights, observations and points of view regularly with the readers of MediaPost? To be considered as a MediaPost contributing writer, please send pertinent info about your credentials, plus several column ideas and one example of your writing on the topic, to pfine@mediapost.com. Please see our editorial guidelines here first.

 
Behavioral Insider for Friday, February 5, 2010:
mediapost.com/publications/?fa=Articles.showArticle&art_aid=121986

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