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Authentica Adds Software Industry Veteran, Dr. Michael Hackney, To Product Team

LEXINGTON, Mass.--(BUSINESS WIRE)--July 11, 2005--
Brings Enterprise Expertise, Joins as Senior Director of Product Management

Authentica, Inc., the leader in enterprise rights management (ERM) solutions, today announced that Michael Hackney has been appointed to the Senior Director of Product Management position. In his new role, Hackney will be in charge of managing the product development lifecycle from beginning to end, providing his team with the technical direction necessary to remain competitive in the ERM software sector. Hackney has been with the company for over a month and will report directly to Mark Overington, vice president of marketing.

"It is an enormous coup for our company to have Michael lead our product management team," said John Bruce, CEO of Authentica. "We are confident that he will bring the knowledge and technical expertise necessary to help us continue to provide the most innovative, secure ERM solutions to our customers."

Mr. Hackney brings over 20 years of experience specializing in the development, technical direction and architecture of industry-leading applications. Prior to joining Authentica, he served as the Chief Technology Officer of Synopia and as CEO and Founder of Pixingo LLC. At Synopia, he helped transform the company's vision into a reality with a practical solution. Hackney also worked closely with the CEO and executive team to refine the business plan and the go-to-market strategy. In 2002, he founded Pixingo, where he worked to bring a software solution from design to market. He was successful in selling the company in 2004. Hackney was also Chief Technology Officer at Centra, where he helped lead the company to a successful IPO. He held the same title at Verdiem where he was strategic in aligning product management with company vision. He also held various technical positions at Asciom Nexion and GTE.

"I am excited to join Authentica as it builds out its award-winning products," said Hackney. "It is great to be a part of an energetic management team focused on delivering the most innovative solutions to ensure our customers have the highest level of protection for their electronic communications and intellectual property. As we have seen recently, companies and consumers have suffered critical data loss due to security breaches and the need has never been more urgent for ERM applications."

Authentica Active Rights Management Platform: Single Platform for Email, Document Protection

The ARM platform is the foundation of Authentica's extensive product line which enables companies to protect sensitive documents and e-mails. ARM provides a robust set of capabilities including: 1) dynamic policy controls that prevent unauthorized forwarding or distribution of content, 2) complete after delivery control that gives content owners the ability to change access permissions and expire or revoke access to content, and 3) a full life cycle audit trail that provides real time data on how content is used by individual recipients. The ARM platform helps companies protect intellectual property, enforce information policies, and meet regulatory compliance guidelines relating to customer/employee privacy.

About Authentica

Headquartered in Lexington, Mass., Authentica is the leader in enterprise rights management solutions that actively control, secure and track information, wherever it resides. Its proven Active Rights Management software platform enables secure collaboration, publishing and persistent control of intellectual property throughout its lifecycle. Authentica's platform is used by Fortune 2000 organizations and government agencies to securely share valuable information internally and with external partners. Strategic partners include Burntsand, Documentum, HP, IronPort, Lockheed Martin Orincon, Matrix Logic, RSA, SurfControl, and TrendMicro. Investors include 3i US, Greylock, North Bridge Venture Partners, Norwest Venture Partners, Symantec Corporation, and Venrock. For additional information, please visit www.authentica.com or contact us at (781) 487-2600.

Authentica is a registered trademark of Authentica, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners.

Contacts


PAN Communications
Elise Sherman, 978-474-1900
authentica@pancomm.com




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